hotel website
How AI Will Create Adaptable Hotel Websites
Adam Mogelonsky, Larry Mogelonsky | November 22, 2023
By Adam Mogelonsky, Larry Mogelonsky Unveiled just over a year ago, ChatGPT is still foremost on our minds and numerous hoteliers already see the value in how this technology will scale their businesses in the near future. But what underpins ChatGPT is what’s called machine learning (ML) and there are several companies that have been in weeds with it for long before this became a buzz term. Namely, using ML we can now reorder and rewrite website content on the fly to adapt to the customer at any stage of the guest journey. This idea of adaptable hotel websites with automated personalization and integrated booking engines (IBEs) that h...
Quick Wins to Increase Holiday Bookings on Your Hotel Website
Luke Markesky | November 1, 2023
By Luke Markesky While holiday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about our most effective quick wins to make the most of your holiday campaigns. 1. Generate buzz Th...
Lodging Interactive Launches Affordable Data-Driven Hotel Websites: Empowering Every Hotelier
Lodging Interactive | October 16, 2023
A new, modern, and fully responsive hotel website starts at just $2,500 for website development and a monthly fee of just $399. PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform. “Today, hotel websites continue to be dynamic and have become interactive platforms shaping guests' first impressions and driving bookings,” said DJ Vallauri, Founder & CEO of Lodging Interactive. �...
Chatbots Represent the First Step in Changing Booking Behavior
Adam and Larry Mogelonsky | July 19, 2023
By Adam and Larry Mogelonsky Chatbots have been around for a while, but ChatGPT has brought them forth into the spotlight, while large language models (LLMs) now present a host of different utilities for evolving both how various hotel systems talk to one another as well as how guests book. The important term here to remember and break out at your next cocktail party is ‘technological determinism’. Because chatbots are all the rage right now, this will propel more travelers to start to try them out for planning their next trip, which in turn due to recursive learning will help to augment the accuracy and usefulness of these new plat...
New Hotel SERP Feature Alert: Google Property Promotion Ads Carousel Is Live/ GCommerce Solutions
GCommerce | June 21, 2023
At the end of 2022, Google announced that a new Property Promotion Ads carousel was coming to it’s mobile search results. Previously out in beta, the new Google Property Promotion Ads carousel is now live in the mobile and desktop search results. Are you seeing this in your hotel google searches yet? You can see the new feature in the below screenshot. What are Property Promotion Ads? Property Promoted Ads are a campaign type available within the Google Hotel Ads inventory space. It is a separate campaign type from standard Google Hotel Ads and does require a separate campaign type in order to run. These ads appear at the ...
Supreme Court to Hear Landmark Hotel Case
AHLA | April 3, 2023
WASHINGTON (April 3, 2023) – After the U.S. Supreme Court announced that it would hear the case of Acheson Hotels, LLC v. Laufer, American Hotel & Lodging Association President & CEO Chip Rogers released the following statement. “The Supreme Court’s decision to hear this case is welcome news for AHLA members,” said AHLA President & CEO Chip Rogers. “Acheson Hotels, LLC v. Laufer is all about frivolous lawsuits brought by litigants alleging harm by hotels they have no intention of ever visiting. The justices have a chance to put a stop to this abuse of our legal system, and we are hopeful they will make the right c...
Hotel Marketing During a Down Economy – Part 2
GCommerce | February 14, 2023
Must-Have Hotel Marketing Channels By Lindley Cotton Last week, in “Hotel Marketing in a Down Economy,” GCommerce’s Founder, Scott van Hartesvelt, shared some important hotel booking pattern signals, what history has taught us about navigating a challenging economy, and how properties can come out stronger on the other side. This week, let’s dig into the specific marketing channels every hotel should leverage in an economic downturn. But first, a really important reminder. Do not lose sight of what makes your hotel special! In challenging times, it’s natural to want to promote special offers to your hotel’s audience. T...
Quick Wins for Conversions This Holiday Season
Luke Markesky | November 1, 2022
By Luke Markesky Quick wins to increase holiday bookings on your hotel website While Black Friday and Cyber Monday sales have surged in popularity over the past decade, most hotels still need to set up separate campaigns for selling rooms, event tickets, and other ancillary spend throughout the holiday season. Of course, from discounted rates to special inclusions, there are many ways that hoteliers can tempt potential guests and encourage them to book a stay. That said, there are extra steps hoteliers can take to maximize holiday bookings and make sure their marketing efforts hit the right notes. Keep reading to learn about ou...
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