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The Top 5 Things You Need to Know Now in Hotel Digital Marketing: May Edition

HEBS Digital | May 30, 2019

By Margaret Mastrogiacomo This month, the latest digital innovations include Facebook Automated Ads to streamline ad setup, new Google display opportunities announced at Google Marketing Live, and custom graphics and illustrations making a statement in website design. From SEO to design, find out the top five things you need to know now in hotel digital marketing. 1. SEO: Accessibility should become a bigger priority on search engines. With nearly 1.3 billion people living with some sort of vision impairment, accessibility across channels grows in importance to hotel brands. While there's no magic way for search engines to make your im...

Hotel Retlaw Launches New Website for Its Elite Property in Fond du Lac

HEBS Digital | May 3, 2019

Opening this year, Hotel Retlaw transports guests to the Roaring Twenties with its sophisticated and luxurious property. Located in Fond du Lac, the hotel has recently been restored to its former historical splendor. With an ideal location, luxury amenities, and unparalleled services, the property invites guests to experience a visit like no other. The company worked with HEBS Digital to redesign its website in order to highlight the brand-new experiences at Hotel Retlaw. Built on HEBS Digital's award-winning smartCMS® platform, the responsive website incorporates four different page layouts to best display the property, amenities, ...

3 Steps for Successful 2019 On-Page SEO for Hotel Websites

GCommerce | April 25, 2019

By Lisa McCreary, Director of Search Engine Marketing, GCommerce Over the years the mission statement for successful on-page SEO for hotel websites remains the same: Make sure to follow best practices to position your website for the greatest chance of visibility in the SERP. Provide a superior user experience that is reflected through highly relevant content, well structured navigation with easy path to book. Search engine optimization continues to evolve. Every year the nuances of the game changes slightly with new technical developments, new announcements or hints from Google and changing competition. Only brands and websites that c...

Grates Cove Studios in Canada Adopts Hotelogix to Ensure Efficient Property Management

Hotelogix | April 5, 2019

Bangalore, 05/08/2019: Hotelogix, a leader in cloud-based Property Management Systems has announced that it has been selected as the preferred technology partner by Grates Cove Studios. With Hotelogix cloud PMS in place, the management at this Canada-based B&B aims to efficiently manage its entire operations while driving more direct bookings via their hotel website. Located in Newfoundland, Grates Cove Studios is a premier destination that offers four-star accommodation to its guests. Apart from housing an award-winning restaurant, it also offers an open studio and gallery managed by artist and designer Terrence Howell. This famil...

The Global Stage Awaits: SiteMinder Urges Brazil’s Hotels to Cater for Tourists as Arrivals Jump to 7 Million

SiteMinder | April 3, 2019

Dallas, USA – SiteMinder, the global hotel industry's leading guest acquisition platform, is urging Brazil's hotels to internationalize their offering amid findings that inbound arrivals to the country have risen five percent to seven million, to support the 228 million domestic trips taken in the last year. The findings are detailed in SiteMinder's latest report, State of the Nation 2019: How big is the opportunity for hotel bookings in Brazil?, launched today at WTM Latin America. SiteMinder's findings, based on data from Euromonitor International, are believed to be the result of the Brazilian Government's introduction of e-vis...

How to Organize Your Website Content Like Marie Kondo

HEBS Digital | March 15, 2019

By Nick Papa, Senior Copywriter When Marie Kondo first published "The Life-Changing Magic of Tidying Up" in 2011, best practices for website content were almost entirely different. Eight years ago, applying Kondo's KonMari method to organizing your website would have been unheard of. Back then, landing pages were the name of the game — the more you could create, the better. But as the decade progressed, Google changed the rules. While it was common to have several landing pages targeting variations of the same keyword (e.g., separate landing pages for "hotel near Brooklyn Bridge" and "hotel in lower Manhattan"), Google began to fa...

The Top 5 Things You Need to Know Now in Hotel Digital Marketing: October Edition

HEBS Digital | October 23, 2018

By Margaret Mastrogiacomo As Q4 begins and the holidays approach swiftly, it's time for hotel marketers to kick their digital marketing into high gear. From Google unveiling new search tools (perfect for travel planning) to Facebook adding new, festive holiday design elements to its ad platform, here are the top things you need to know now in hotel digital marketing to take your digital strategy to the next level. 1. SEO: Google announces new search features and discovery tools, including new Activity Cards and Collections. At their annual Future of Search event, Google unveiled new features focused on the mobile user experience, struc...

The Resort at Pedregal Brings Cabo San Lucas Online With New Website

HEBS Digital | October 8, 2018

In partnership with HEBS Digital, The Resort at Pedregal has launched a new website with several leading-edge features that will captivate guests long before they arrive at the award-winning property. Inspiration for the new website was easy to find: seaside and cliffside, outside and in, The Resort at Pedregal is the ultimate Cabo San Lucas resort that places guests a world away in an excluded retreat. Paramount is the unmatched level of individualized service tailored to the whims and needs of each guest — a unique value proposition that website visitors need to sense immediately upon landing on the site. Above the fold, users s...


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