hotel value

/Tag: hotel value

hotel value

Cost vs Price vs Value of a Hotel Room

Hotelivate Private Limited | May 21, 2018

Frequently confused, often used interchangeably and seldom understood – The cost, price and value of a hotel are not the same thing! It is rather surprising that industry stakeholders routinely seem to obfuscate these distinct terms and their implications on the worth of an asset. This article aims to set the record straight and explain the specific differences when performing a hotel's monetary assessment. In a bid to avoid 'death by jargon', I'm also going to tell you a story… COST The total cost of a hotel is simply the accumulation of all expenditures incurred during the tenure of its development. This could include (bu...

Brand Finance Hotels 50 Claims Marriott Closer to Checking In as Most Valuable Hotel Brand

Brand Finance | February 8, 2018

Hilton remains world's most valuable hotel brand but lead over Marriott shrinks 74%; Premier Inn and Holiday Inn are strongest hotel brands as consumers appreciate value for money; Airbnb's disruptive presence only set to grow as it targets business travellers For the third year in a row, Hilton is the world's most valuable hotel brand, with a brand value of US$6.3 billion. However, recording a 24% fall from last year, Hilton has seen their lead at the top over Marriott shrink from more than US$3.3 billion to just US$865 million, a staggering 74% reduction. As Hilton's brand value decreased, Marriott improved its brand value 8% to just...

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