Alexis Krisay | May 18, 2018
By Alexis Krisay A recent consumer survey revealed that nearly 9 out of 10 customers over the age of 18 prefer booking their hotel accommodations online (88 percent for/12 percent against). With Google search algorithms constantly changing, hotels without a solid SEO strategy and execution plan will be lost in the digital wilderness. Here are three critical actions hotels can take to enhance web presence and improve search rankings without blowing budgets. 1. RULE YOUR REVIEWS. Have you checked your hotel's ratings lately? Google, YELP and TripAdvisor are some of the sites travelers your potential customers will search when planning a t...
May 20, 2016
It's changing the industry. Bank of America analysts just checked out of the hotel industry. In a note published on Thursday, BofAML analysts led by Shaun Kelley cited a raft of pressures on the lodging sector, such as "soft" corporate demand, a glut of brick-and-mortar hotels, and pressure brought to bear by the Internet, including the rise of home-sharing startup Airbnb Inc. The team is downgrading Hilton Worldwide Holdings Inc., Hyatt Hotels Corp., and Hersha Hospitality Trust from "buy" to "neutral" and cutting RLJ Lodging Trust from a "buy" to "underperform." The analysts estima...
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