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Stop Calling Them Food Wines
Larry Mogelonsky | March 4, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) How often have you heard this term? A bottle is jammy, tight or otherwise barely palatable and the excuse – nay, the explanation – is that it’s a ‘great food wine’. I’ve seen this witty marketing retort creep into our collective dining culture over the past decade, and now I fear that it has run its course lest it do damage to your restaurant. My issue is that this two-word buzz phrase has now become the de rigueur excuse for allowing any piece of plonk on the wine list – promotional puffery at its finest. Think about it for a moment: name one wine that doesn’t pa...
Some Notes on Crafting the Perfect Hotel Event
Larry Mogelonsky | January 8, 2020
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Is there really such a thing as a perfect event that’s held at a hotel? You know, the one that brides dream of or the one that corporate meeting planners hoping to make their mark lust after? For the past few years, I’ve been following numerous properties on LinkedIn, and standing out from the pack is Forbes five-star, The Lanesborough in London, England, a member of the Oetker Collection. This illustrious 93-room property is an iconic landmark in the heart of the Hyde Park area. The building was designed by the same architect of the National Gallery, William Wilkins. The Lanesb...
Building Your Hotel’s Bleisure Revenue
Larry Mogelonsky | December 11, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) For those of you who are not familiar with this term ‘bleisure’, it denotes a business trip that is extended either before or after the business component with a few days of leisure. Or it can be the other way around where those who have the ability to work remotely – often part of the new ‘digital nomads’ classification – do just that and spend some time on the clock while technically being off the clock. Rest assured that with the rise of internet-based forms of business communication and outsourced productivity, hybrid travel like this will continue to grow. Chances a...
Is Guest Privacy Still Sacrosanct?
Larry Mogelonsky | October 30, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Call me old-fashioned. To me, a hotel’s guest list is completely confidential, released only on a need-to-know basis. This protects not only the guest’s privacy but also the hotel from the likes of paparazzi, over-zealous bill collectors and jealous spouses. And as it concerns high status guests, privacy is tantamount to loyalty. In all of the hotels that I’ve worked with, mentioning anyone on the guest list in a public space where other non-staffers were in earshot was strictly verboten. To do so was grounds for dismissal. There were absolutely no exceptions. Sure, after the ...
Does Your Hotel Have a Policy on Piercings?
Larry Mogelonsky | April 11, 2018
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Just over a year ago on Hotel-Online, I wrote about the need to put in definite terms what your hotel would tolerate for visible tattoos as well as how this policy might vary for back-of-house versus front-of-house. It's an important topic because tattoos are on the rise amongst the younger demographics, and yet a guest from a more traditional upbringing may be turned off by such ink. If you don't have the proper documentation and signed agreements from everyone at the associate level, you risk irritating customers or running into problems surrounding discriminatory hiring practices...
Does Search Engine Marketing Actually Work for Hotels?
Larry Mogelonsky | February 7, 2018
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Search engine marketing (SEM) can be highly profitable, but only when properly executed and when hoteliers are actively engaged with the people who manage their Google Adwords campaigns to carry out what's needed for true success. As a general manager, this starts by asking three questions to your director of marketing: Can you tell me, unequivocally, that the money that we are spending in SEM is generating better returns than the rate of commission paid to the OTAs? What percentage of our SEM budget goes to buying our own brand name – that is, the 'bottom-of-the-funnel' &n...
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