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Don’t Discount the Theater of Cleanliness Just Yet
Larry and Adam Mogelonsky | June 9, 2021
By Larry and Adam Mogelonsky Cleanliness is not just about COVID-19 safety but also giving guests peace of mind through the presentation of visual cues that you are in fact abiding by the proper sanitization guidelines. Little things like a protective wrapper around the guestroom toilet seat or spraying down the lobby at peak hours instead of after midnight go a long way towards rebuilding traveler confidence. These are but two examples of what we coined as ‘cleanliness theater’ while others have deployed similar phrasing like ‘hygiene theater’ or ‘high-visibility cleaning’. Importantly, even as we transition out of the pand...
Using an On-Demand Worker Platform to Thrive When Groups Return
Larry and Adam Mogelonsky | June 2, 2021
By Larry and Adam Mogelonsky When are groups coming back? This is undoubtedly a question on many hoteliers’ minds, but perhaps the better question is, how are you going to manage operations when they do come back? Right now, the industry is narrowly focused on two central issues – the post-pandemic surge in leisure guests (as epitomized by the concept of ‘revenge travel’) and the labor shortages resulting from so many furloughed staffers permanently leaving the industry (amongst other factors). Both of these matters not only influence the groups segment, but also compound many of their underlying problems. To help navigate th...
More Tech Needed for Managing Group Contracts
Larry and Adam Mogelonsky | May 26, 2021
By Larry and Adam Mogelonsky The rumors are true…groups are already starting to rebound. You may not be seeing that in the form of RFPs and spikes in search traffic. Rather, it’s happenings amongst friends and corporate executives. “Hey, we’re all vaccinated now, and the government is saying we’ll be able to gather soon, so let’s start planning something for this fall because we all haven’t seen each other in a long time,” said the CEO to the CFO during their latest fireside Zoom chat. True, large-scale conventions with thousands of attendees intermingling will be the last segment to return, but smaller meetings and regi...
Epicurean Ventures for the Travel Recovery
Larry and Adam Mogelonsky | May 19, 2021
By Larry and Adam Mogelonsky We’ve always espoused the mantra that the core of any property’s success is their F&B. Some golf, some are into wellness, but everyone eats. As demonstrated by a property we acted on as asset manager a few years ago, a property can even overcome deficiencies in their rooms’ product through a focus on exceptional dining. Now imagine a clean slate; an opportunity to build a hotel from scratch with a focus on food. This is the basis for the Epicurean Hotel opening this summer in Atlanta, Georgia. The Atlanta property follows the 2014 launch of the Epicurean in Tampa, Florida. Built by Mainsail Lodging...
Senior Team Alignment Critical for Leisure and Group Recovery Success
Larry and Adam Mogelonsky | May 5, 2021
By Larry and Adam Mogelonsky The recovery in the leisure sector is imminent, and we argue that small groups aren’t far behind given that ‘revenge travel’ also implies a strong yearning to reconnect and congregate. A return to healthy numbers won’t be evenly spread across all hotels, though. It will favor those properties and those organizations that are already prepared for a diverse range of ramp-up scenarios, with others leaving revenue on the table by not having plans in place prior to this next phase. While hotels could hardly have predicted or prevented the advent of COVID-19, what we’ve witnessed in the latter half of 20...
Five PMS Features to Help Grow TRevPAR
Larry and Adam Mogelonsky | April 29, 2021
By Larry and Adam Mogelonsky In case you need a refresher on your acronyms, TRevPAR stands for total revenue per available room. The key difference between it and RevPAR is that it takes into account all other outlet purchases from each guest to give a more holistic picture of sales and growth. As a basic example, consider a couple traveling for a relaxing getaway versus two single occupancy business travelers, both midweek. While the couple may take up only one guestroom versus two, its utilization of the restaurant, spa and other amenities will be substantially higher than the corporate guests. Having differential data on these types ...
Meeting the New Demand for Happy Hour Dining This Spring
Larry and Adam Mogelonsky | April 14, 2021
By Larry and Adam Mogelonsky The taboo of eating indoors at a restaurant as a result of COVID-19 will persist for well into 2021. While the spring is normally considered too cold for purely alfresco dining, some people may end up altering their meal patterns now through June to chase that last morsel of sunlight and stay in the warmth. That is, in order to keep the good times rolling outside and not to risk coronavirus exposure by venturing inside (not to mention any government mandates about eating inside), dining parties may opt for an extended dinner in and around the time normally reserved for happy hour – approximately 3pm to 6pm...
Building Bleisure With Outdoor Office Pods
Larry and Adam Mogelonsky | April 7, 2021
By Larry and Adam Mogelonsky Remote work is here to stay. Even if companies start to require teams to return to a central office following full population vaccination, the benefits of allowing for flexible work conditions are too good to ignore. For the employer it can mean vastly reduced rental costs, while for the employee it means less time spent commuting and the ability to handle life’s other responsibilities more adeptly like young kids. But the drawback is the monotony of working, eating, relaxing and sleeping in the same place. Hotels are here to help the work-from-home (WFH) crowd as our properties can offer an inspirational ...
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