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Direct Booking Growth Tips for the Back Half of 2024
Adam and Larry Mogelonsky | March 27, 2024
By Adam Mogelonsky, Larry Mogelonsky As we’re moving into Q2 2024, the peak summer leisure months will soon be upon us, which often has a tendency to impede new tech deployments. One consummate drive is the great push for a channel shift towards your own website and away from third parties, foremost among them being the OTAs. While we need drivel on about the benefits, we’re all familiar with the boost to net revenues from reduced customer acquisition costs (CAC) as well as the heightened loyalty, ability to segment or remarket and the general trend that the average direct-booking guest spends more onsite. Now, however, with the ris...
The Growth of Hotel Leisure and Entertainment With Ronn Niccoli, CMO of Resorts World Las Vegas
Adam and Larry Mogelonsky | March 20, 2024
By Adam and Larry Mogelonsky What can other hotels around the world learn from the thousand-plus-room resorts along the Las Vegas Strip? As an entertainment mecca, these gargantuan hotels reveal the growth of L&E alongside other non-room revenue verticals like F&B and spa. Perhaps no other resort on The Strip epitomizes the need for strong L&E programming than Resorts World Las Vegas (RWLV). Launched during the pandemic, this 3,506-key property has had the uphill battle of competing against established players amidst ongoing travel uncertainties as well as cultivating the best possible lineup of talent, nightlife, and F&...
A Healthy Revenue Mix From Guests and Locals With a Mexico City Case Study
Adam and Larry Mogelonsky | March 13, 2024
By Adam and Larry Mogelonsky Hotel properties all over the world are embracing the concept of ‘stewardship’ – that is, acting as a pillar of support for sustaining and invigorating the neighboring community, culture and environment. In addition to supplying jobs and supporting charitable causes, a commendable way to go about this is to introduce amenities and programming that allow for locals to participate and mingle with incoming travelers. What we contend is that when a hotel fosters this strong sense of community, the results are nothing short of magical, and this is reflected through a positive impact on guest satisfaction, d...
Hotel Water As a Wellness Amenity
Adam and Larry Mogelonsky | March 6, 2024
By Adam and Larry Mogelonsky A common expression is ‘you are what you eat’, but an asterisk here is ‘you are what you drink’. Besides only the narrowcast view of this as an alcohol-related issue, there’s an increasing focus on water quality and how contaminants affect health over long periods of time. With our own guiding adage that ‘as one does at home, one will expect at hotels’, heightened awareness for water quality will soon come to affect how guests perceive your in-room tap water, your restaurant’s water, your showerheads and whichever bottle supplier you’ve sourced. First, we need some background on the problem...
Reframing Sustainability as a Hotel Profit Maker
Adam Mogelonsky, Larry Mogelonsky | February 28, 2024
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How a Wellness Property Renovation in Tremblant Canada Boosts Revenue
Adam and Larry Mogelonsky | February 21, 2024
By Adam and Larry Mogelonsky For every Canadian living in Ontario, Quebec and eastwards, the town of Tremblant two hours north of Montreal is a ski mecca with numerous hotels, chalets, lodges and vacation rentals centered around a short strip styled like a charming French alpine town. The focus of today’s case study is the crown jewel of this village’s hospitality scene: the 312-key luxury Fairmont Tremblant. Opened in 1996, renovations are a necessary aspect of the business and to keep pace with evolving guest demands for exceptional onsite experiences. How does a flagged resort do this right in 2024? At the luxury end, it’s ...
The Importance of Lobby Renovations for the Guest Experience
Adam and Larry Mogelonsky | February 7, 2024
By Adam Mogelonsky, Larry Mogelonsky Renovations are necessary, but so is controlling expenses. This can often lead to value-engineering where every element needs a quantifiable justification towards revenue performance. And yet, hotels don’t quite work that way. Even as data scientists, revenue managers and the like extol their metrics as the be-all and end-all of operational success, true hospitality nevertheless perseveres as an artform. The lobby is one such area where emotions run high and there’s no clear line between capex and profit. Numerous properties that are already in, or aspire to be in, the hospitality hall of fame ha...
Getting Rates Above $750 Then Above $1000 Per Night
Adam and Larry Mogelonsky | January 24, 2024
By Adam and Larry Mogelonsky In the realm of luxury properties, charging around the $500 per night price range has come to be expected for any brands around the world since the pandemic, but the pursuit of rates exceeding $750 or $1,000 per night is now a strategic objective. But with great rate comes great expectations. Ergo, owners and operators in this space understand that guests paying in this premium range demand more than just the basics. Guest expectations for this $500 to $750 range encompass not only a remarkable lobby and well-appointed rooms but also enhanced services and upgraded amenities. Premium dining and spa services a...
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