hotel marketing budget
Now Available for Download: Smart Hotelier’s Guide to 2019 Digital Marketing & Technology Budget Planning
HEBS Digital | September 27, 2018
With budgeting season comes the time to analyze digital marketing initiatives and plan for trends that may arise throughout the year. When constructing your budget, think about upgrades your property needs to make regarding digital technology and marketing strategy. Knowledge of where the industry's key benchmarks are headed is critical to budgeting appropriately and knowing where to focus your efforts to see results. According to STR, the US hotel industry is projected to see growth, slow yet steady, through 2019. However, supply will continue to outweigh demand in many major markets (2.3% vs 2%). Occupancy is increasing by 0.3%; A...
Tambourine | October 19, 2016
There is no one we trust more than a friend or family member. According to Nielsen Media, 83% of people say they trust recommendations from family and friends over all other forms of marketing. This is the modern anti-advertising dynamic that has enabled TripAdvisor to grow into a global powerhouse; making past guest reviews critical to your property's success. And now, more and more smart hoteliers are taking 'word-of-mouth' marketing to the next level by investing in technology that converts their own guests into a powerful extension of their hotel marketing team. By using social advocacy platforms like Flip.to, hotels are providing a...
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