hotel distribution
Rethinking Hotel Distribution Channels
EHL Insights | March 11, 2021
What is hotel distribution? A hotel distribution strategy is a plan of action for selling rooms profitably through a variety of channels. Hotel distribution channels A mix of direct channels, such as a hotel's website, and indirect channels such as online travel agents (OTAs), Global Distribution Systems (GDS) and wholesalers are typically used. Rethinking hotel distribution When online travel agencies (OTAs) arrived at the turn of the millennium, they levelled the playing field between big global brands and local hoteliers. A 3-room B&B in the Alps or a family-run Italian osteria could enjoy the same online visibility as a M...
Hotel Distribution – Why You Need to Be “Agile” as a Hotelier
Ellis Connolly | January 25, 2021
By Ellis Connolly The need for agile hotel distribution is more important now than ever, as the hotel industry continues to strategize and map out roads to recovery across every segment of the market amidst Covid. When was the last time a hotel revenue strategy team was able to rebuild their distribution and channel strategies from sub 50% occupancy levels? It’s been decades for most properties unless you are a new build. We, as an industry, should look at this as an opportunity to better position ourselves, while thinking about both short- and long-term distribution strategies. Hoteliers’ abilities to quickly move – and fail –...
Pegasus Partners With Shiji Group to Grow Asia-Pacific Market Presence
Pegasus | November 26, 2019
The new Pegasus increases Asia expansion through partnership With Shiji Distribution Solutions (LONDON) November 26, 2019 — Pegasus, a leading provider of hotel distribution and e-commerce solutions, is partnering with Shiji Group, a global technology provider for the hotel, retail, food service and entertainment industries, to expand distribution connectivity into the Asia-Pacific market. As part of the relationship, Shiji Distribution Solutions will serve as a new connectivity partner to Pegasus. Shiji Distribution Solutions will enable connections to the popular booking platform WeChat, as well as third party distribution from the ...
What the Hotel World Looks Like in 2020
Robert A. Rauch | April 3, 2019
Bob Rauch and Sarah Andersen Hotel Distribution is arguably the big topic of the near term. Expedia Group and Booking Holdings (previously Priceline) are the two big online travel agencies (OTAs), dominating well over 70% of OTA market share. Now this duopoly faces major disruption by Airbnb, Facebook, and Google. Airbnb just bought HotelTonight, an app-based company that sells last-minute, unused boutique and independent hotel inventory. Meanwhile, SiteMinder's "BookingButton" already integrate into Facebook business pages as a widget, eliminating the need to click away from the site to make a booking. Add in the possibility that Googl...
SiteMinder Partners With RoomIt by CWT on Modern Alternative to Traditional Corporate Travel Distribution
SiteMinder | January 8, 2019
Dallas, USA – SiteMinder, the global hotel industry's leading guest acquisition platform, today announces a pioneering partnership with RoomIt by CWT, the hotel distribution division of Carlson Wagonlit Travel, a long-standing leader in business travel. The partnership will provide a modern alternative to the traditional corporate travel distribution chain by offering eligible SiteMinder hotel customers direct access to a travel management company's clients for the first time. Under the agreement, RoomIt will create a connection to SiteMinder's platform so hotel users can offer their best available rates, corporate negotiated rate...
SHR Announces New CRS Product Features, Plus PMS and OTA Integrations
SHR | September 24, 2018
HOUSTON, TX, September 24, 2018—SHR, Sceptre Hospitality Resources, a pioneer of advanced hotel distribution technologies, has unveiled several new features within their Windsurfer® CRS Enterprise and Essentials products, in addition to two new key product integrations. Windsurfer Enterprise clients will now be able to Assign Policies by Channel, allowing them, for example, to set one cancellation policy for the Windsurfer® Booking Engine and a different policy for GDS. They will also enjoy a newly-expanded Registered Guest Reports feature. This means that reports can now be pulled at hotel level or chain level, helping En...
Another Move by the OTAs That Is Harmful to Hotel Profitability – What You Need to Know
HEBS Digital | August 22, 2018
By Max Starkov Background: Two recent events in hotel distribution created a mild media buzz, but unfortunately were ignored by some hoteliers and quickly forgotten by the industry: Expedia's Add-On Advantage and Booking.basic. Below we will discuss the issues with these two new initiatives by Expedia and Booking.com, reminiscent of the old Wild West times of hotel distribution and the early years of unruly OTAs, before rate parity and best rate guarantees. Both OTA initiatives use package or wholesale rates in clear violation of package and wholesale rates contract terms. We feel compelled to remind hoteliers how detrimental these new ...
Debunking the Impact of Blockchain on Hotel Distribution
HEBS Digital | June 12, 2018
By Max Starkov Background: A recent article on the Nasdaq website called "How Blockchains Are Changing the Hotel Industry" claims that blockchain-based platforms "offer promising solutions" to particular areas of difficulty in the hospitality industry, including blockchain-based hotel booking platforms. Before we jump on analyzing blockchain technology's impact on hospitality, let's quickly review what this new technology and some of its more popular applications are all about. Blockchain is an open, distributed ledger that can record transactions between two parties efficiently and in a verifiable and permanent way. Blockchain operates...
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