Adam and Larry Mogelonsky | November 15, 2023
By Adam and Larry Mogelonsky “It's attention to detail that makes the difference between average and stunning.” (Francis Attenbury, 1663-1732) To put this into an adage that we prefer and have used, “The story is in the specificity.” As a thought, how many times have you stayed at a hotel where the interior of the guestroom offers no distinctive finishes so much so that you could wake up and not know what brand or city you are in? While this may be fine for the economy and midscale hotels-in-beds operations, if you want to chart a course for above-market ADR increases, your hotel needs an identity. Some of this comes through ...
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