hotel budget

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hotel budget

Hospitality Financial Leadership: Top 10 Hotel Budget Review Tips

David Lund | August 19, 2019

When you are reviewing a hotel budget you want to ask the right questions—the ones that will yield the biggest treasure. You see, the game of budgets in most hotel companies where the corporate or regional master needs to approve the plan before it is presented to the owner, is a game of under promise now and hopefully over deliver next year. Some people I know call this the practice of sandbagging. It is not mean or deceitful, rather it is a game. If you are asleep at the switch when you are doing the review, well, that is your problem. Operators are always looking for items they can keep in their back pocket for the rainy day ahead....

Creating a Financially Engaged Team: What to Avoid

David Lund | July 29, 2019

By David Lund Creating a financially engaged leadership team takes time, commitment, respect for fair play, resources and a sense of adventure. When creating something new, for me there was always an element of the unknown. In writing my book, it occurred to me that if I had a book like this 25 years ago, some of the guesswork would not have existed. The adventure however always remained and that was the great part about embarking on a mission that had a team working together in an attempt to score big. But, I was cognizant that when working with people, I was the example that got watched, yes, everything I did was watched. It was cl...

Hospitality Financial Leadership: Engage Their Hearts and Minds First

David Lund | May 13, 2019

By David Lund Getting your hotel leadership team excited about accounting is like someone thinking it's fun to go to the dentist. Your average person wants nothing to do with it because they have a predisposed notion that it's yucky, boring and better left for someone who has a hard time walking and talking at the same time. What I have learned about getting your average hotel leader excited about the numbers is just the opposite. Let me explain. Hotel leaders ALL want to have the "financial where-with-all" to dazzle their peers. They know it's the secret sauce to propel their career. They all want their seat at the captain's table. Bei...

Hospitality Financial Leadership: Investing in Financial Leadership in Your Hotel

David Lund | April 29, 2019

By David Lund CFO to CEO: "What happens if we invest in developing people and they leave?" CEO: "What happens if we don't and they stay?" I found this exchange in, of all places, the internet. Go figure. It's an interesting back and forth that I know plays out in many organizations. Investing in anything training related in business is tricky. Not only when it comes to the money and resources it takes, but it's also the matter of finding the appropriate training. I also believe one of the biggest stumbling blocks to creating and investing in a culture where we train and develop our leaders continually, is the ability to have it result i...

Hospitality Financial Leadership: She Said She Was Born Without the Financial Gene

David Lund | February 25, 2019

The following is a recap of a single coaching session which turned into a coaching relationship with a client. For this article I am going to call my client Jennifer. I was speaking at a local hotel association event and as usual a few people came to see me at the end to share their thoughts. Jennifer was the very last person to speak with me. She waited until the room was almost empty. She was shy and nervous. "I just want to thank you," she said. "Thank me for what," I replied. "Thank you for giving me some hope," she said. I smiled, as I knew exactly what she meant, and I said, "Hope for what?" She then explained how terrified she wa...

Hospitality Financial Leadership: Roger Penske & The Hotel PMS

David Lund | February 18, 2019

By David Lund I had a chance meeting with Roger Penske in the parking lot behind the paddock in October 1994 at the Indy Car Grand Prix of Monterey in Laguna Seca, California. It was the end of qualifying on Saturday and his pilot and fellow Canadian, Paul Tracy had just won the pole position. For you hoteliers who are not motorsports fans, pole means he was the quickest in qualifying and that means he starts in the first position on Sunday. This is a story about hospitality financial leadership in the face of a challenge and adversity. Before I get into the hotel story and the connection to Roger, a bit more about him and the race. The...

Hospitality Financial Leadership: City/Region Wide Supply and Demand Analysis

David Lund | February 11, 2019

By David Lund When you are preparing your budgets, an incredibly valuable tool is what I refer to as the "citywide supply and demand analysis." I didn't come up with this, however, I am going to explain how it works, why it's so important to complete it at least annually and how to analyze it. In a previous post, I wrote about how to calculate your RevPAR index and how to measure this against your competitive set, sort of a manual version of what STR supplies. This concept is similar, but one does not replace the other and vice versa. The "citywide" report allows you to see where you are relative to your entire market, where you histori...

Hospitality Financial Leadership: The 5 Hidden Costs of Being Branded

David Lund | February 4, 2019

By David Lund Marriott. Hilton. IHG. Wyndham. Choice. For years these chains have publicized the advantages of working with them: advanced loyalty programs that promise to bring consistent customers, low fees, tough negotiations with OTAs, and preferred financing options. Not so fast. Are the brands' claims actually true? While many owners have fallen victim to the claims of the brands, you need not do the same. As Mark Twain once said, "Whenever you find yourself on the side of the majority, it is time to pause and reflect." Let's take a closer look at what the brands are claiming, to make sure you know what to expect before entering i...

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