hotel brands

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hotel brands

Brands Performance Update

Rodney G. Clough | April 18, 2019

By Rodney G. Clough The following article illustrates the 2018 RevPAR levels across four categories, from the top RevPAR earners to the low end; we note that the statistics for this article, inclusive of occupancy and average daily rate (ADR), were pulled from the various 10-K filings of the brands on their corporate websites. 2018 RevPAR, Top Ten Source: 10K filings Ritz-Carlton led the pack in RevPAR, with W Hotels, Waldorf Astoria, and Park Hyatt not too far behind. It should be noted that Four Seasons does not disclose brand averages. Occupancy levels from the above group ranged from a low of 71.4% (Waldorf Astoria) to a high of 82....

The Art and Science of Hotel Brand Valuation

Hotelivate | February 15, 2019

Businesses are frequently valued using one or more established approaches across industries and sectors. Their replacement cost, income generation ability and/or comparable sales of similar businesses usually form the basis of such valuations. However, in most cases, a business value using the approaches mentioned herein is largely determined for tangible assets, as they have been regarded as the main source of value creation. In recent times, several companies have increasingly and justifiably so, embraced the idea that a business's value is not made up of its tangible assets alone. The importance of not just the brand, but also patent...

2018: A Year of Growth and Profitability for Hotels

Hospitality Upgrade | February 8, 2019

By Fran Worrall, Hospitality Upgrade Editor Major brands saw increases in occupancy and ADR, along with expansion across the globe As 2017 came to an end, many industry forecasters predicted that the coming year would be a good one for hotels. And, for the most part, they were right. A strong economy, rising employment and higher consumer net worth translated into more travel (for both business and pleasure) as well as higher transaction volumes in 2018. Leading independent investment research firm Zacks reports that hotels saw increases in both occupancy and average daily rate (ADR) in 2018. As early as the first quarter, the industry ...

Cornell Hospitality Research Shares Index and Analysis on Hotel Brand Reputation in U.S. and Canada

Chris K. Anderson, Ph.D. | September 26, 2018

Chris K. Anderson, Cornell University School of Hotel Administration Saram Han, Cornell University School of Hotel Administration Abstract Using monthly online reputation data from 2016 through to the first quarter of 2018, we index major hotel brands in the United States. This analysis of online reputation for branded properties yields three major conclusions: (1) the variation in reputation across brands is four times larger than the variation across chain scales; (2) online reputation is mainly a function of brand and sub brand rather than segment or hotel location; and (3) variability in reputation across hotels within a brand is gr...

Cornell Center for Hospitality Research Publishes Hotel Brand Reputation Analysis

the Center for Hospitality Research | September 17, 2018

Ithaca, NY, September 17, 2018 - Cornell University's Center for Hospitality Research has released an index and analysis of hotel brand reputation in the United States and Canada, revealing important insights into the role played by brands in the hotel industry today. The first of its kind in terms of the scale of the reputation data analyzed, the report analyzes over 30 million reviews of more than 30,000 branded hotels posted to 47 review sites between January 1, 2016 and March 31, 2018. The report categorizes brands according to the six segments identified in STR's chain scale report and ranks them using ReviewPro's Global Review Ind...

NetBase Report Reveals the Most Loved Travel and Hospitality Brands of 2018

NetBase | August 13, 2018

Marriott dominates the travel and hospitality industry; Airbnb is the most loved travel site, and American Airlines leads the airline industry SANTA CLARA, Calif.—August 13, 2018— NetBase, a global leader in enterprise social analytics, today released its annual Social Media Industry Report 2018 Travel and Hospitality. The report leveraged NetBase's social analytics technology to examine the most popular brands across five categories including, Airlines, Car Rentals, Cruise Lines, Hotels and Travel Sites. "Social media plays an extensive role in how customers feel about travel and hospitality brands, and where they choose to...

Hospitality Financial Leadership: Why Hotel Brands and Franchisers Secretly Love the OTAs

David Lund | July 9, 2018

By David Lund I know we all hear the battle cries every day in our industry, but what's really going on with hotel brands, franchisers, the online travel agents and their war over commissions and fees? In this piece, I am going to expose an angle that I think needs some light. It gets back to a fundamental understanding of how our industry functions based on its evolved structure, with brands and owners. I also believe this is a good lesson in hotel business strategy, to understand what underpins the relationship between the warring parties and what drives the business model with hotel franchisers and brands. The first thing to know abo...

Video: How Critical are Millennials for Hotel Brands?

Stuart Pallister | May 7, 2018

By Stuart Pallister The topic of millennials and hospitality was featured in a panel session during the 9th Young Hoteliers Summit at Ecole hôtelière de Lausanne. How critical are the millennials for hotel brands? Andreas Scriven - Head of Hospitality & Leisure, Deloitte. When it comes to millennials, it's about the way of doing things which may be linked to service but they're just faster. Things happen faster. Brands keep on coming again and again, so saying that millennials are different is completely wrong. However, they're born with a smartphone in their hands, so they don't have time for bullsh*t. What hotels need...

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