hospitality social media
Lodging Interactive | August 23, 2019
The end of August is fast approaching, and new social media changes are coming alongside the rapidly-ending summer season! Let’s take a look at all the updates that have happened within the past two weeks that will impact hospitality businesses everywhere. Instagram and WhatsApp Are Getting a Rebrand Facebook is making its ownership of Instagram and WhatsApp more visible, “rebranding” the apps as “Instagram from Facebook” and “WhatsApp from Facebook.” The “From Facebook” part is already showing up on Instagram, but it reads a little like fine print on the login page. There aren’t any other structural changes aside from t...
July 19, 2018
Understanding what motivates travellers to share their food-related experiences through social media is important because that information influences others' behaviour and acts as a form of destination marketing, according to Dr Ksenia Kirillova of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and her co-researchers. Having conducted interviews with South Korean social media users, the researchers identified various patterns of food-sharing behaviour, revealing that the motives for sharing were related to both psychological and functional benefits, and to self-focused and altruistic benefits. ...
Pipeline Social Media | April 2, 2018
By Leslie Wilkins, Pipeline Social Media A social media presence is essential in the field of hospitality, as we now face a world run largely by digital content. How, then, can you successfully integrate social media with your hotel's marketing campaign? Is it worth the effort? Below are a few practices that will bring you more visibility and ultimately give your hotel competitive superiority. 1. Verify Your Facebook Page Do you see a grey check mark beside the name of your hotel on your Facebook business page? If you don't, you might have a duplicate page in the world of Facebook with unanswered reviews. Let me explain — when a g...
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