hospitality sales & marketing association international
Should Revenue Management Be Involved in Reputation Management?
HSMAI | March 18, 2024
By Monika Morrobel, CRME, CHDM, Area Director of Revenue Management, Pyramid Hotel Group, HSMAI Revenue Optimization Advisory Board Member Recognition of Reviews as Influential Decision Drivers: Consumer behavior is heavily influenced by reviews, with a staggering 95% of potential guests considering them before making a booking. Direct Correlation Between Reviews and Revenue: Even marginal improvements in positive reviews can lead to substantial revenue gains, with a mere 0.5% increase potentially translating into a remarkable 25% boost in revenue. This underscores the tangible impact of reputation management efforts on the bottom lin...
HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
the HSMAI Foundation | January 31, 2024
McLean, VA (January 31, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation, in partnership with Women in Travel THRIVE, is proud to announce the release of a pivotal research paper titled "The Power of Mentorship." Authored by Dr. Emily Ma, Professor of Hospitality at the University of Surrey, and Dr. Laurie Wu, Associate Professor at Temple University, this paper is a cornerstone in HSMAI’s ongoing efforts to address the gender imbalance in leadership roles within the hospitality industry. As part of HSMAI’s commitment to developing talent, this research provides valuable insights into the r...
HSMAI Foundation and Women in Travel THRIVE Release Research on the Power of Mentorship
the HSMAI Foundation | January 10, 2024
McLean, VA (Jan 10, 2024) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation, in partnership with Women in Travel THRIVE, is proud to announce the release of a pivotal research paper titled "The Power of Mentorship." Authored by Dr. Emily Ma, Professor of Hospitality at the University of Surrey, and Dr. Laurie Wu, Associate Professor at Temple University, and spearheaded by Noreen Henry – board member of both the HSMAI Foundation and Women in Travel Thrive – this paper is a cornerstone in HSMAI’s ongoing efforts to address the gender imbalance in leadership roles within the hospitality industry. As ...
HSMAI Announces Intercollegiate Global Conference and Collegiate Case Competition
HSMAI Foundation | December 18, 2023
McLean, VA (Dec. 18, 2023) – The Hospitality Sales & Marketing Association International (HSMAI) Foundation announces the 2024 Intercollegiate Global Conference: A World of Opportunity which will take place February 5-9, 2024. The virtual event is a unique opportunity for hospitality students and faculty to gain valuable insights and connect with top industry professionals. Undergraduate and graduate students who share passion for hospitality marketing are also encouraged to submit entries for the HSMAI Foundation Global Collegiate Case Competition. Conference attendees will hear from guest speakers from leading industry brands ...
HSMAI Perspective: Generative AI in Hospitality
Robert Gilbert, CHME, CHA President & CEO HSMAI | March 30, 2023
By Robert A. Gilbert, CHME, CHBA, President and CEO, Hospitality Sales & Marketing Association International (HSMAI) Discussion of artificial intelligence (AI) seems ubiquitous these days. Many of our Advisory Boards and Rising Leader Councils have held spirited discussions on the topic in the last few months. We’re all familiar with existing AI tools such as virtual assistants, chatbots and automated booking processes. But, over the last 6 months, generative AI has rapidly evolved and entered our collective consciousness. I heard a quote recently that right now generative AI results are about 10% IN-accurate, but that perce...
HSMAI Adrian Awards Celebrates the Next Great Chapter
HSMAI | February 24, 2023
The Hospitality Sales & Marketing Association International (HSMAI) celebrated the best in hospitality advertising, digital, PR/communications, and integrated campaigns at the Adrian Awards Celebration on Thursday, February 23, at The JW Marriott L.A. LIVE in Los Angeles, California. Taking place on the West Coast for the very first time, the Adrian Awards celebrated the most creative and successful campaigns in travel marketing and the people behind the work with more than 400 industry and agency executives on hand. “Tonight we recognize the best of the best of our industry’s creative and innovative digital, advertising, and publi...
Industry Hospitality Veteran Thomas McCarthy Dies at 90
HSMAI | February 9, 2023
McLean, Virginia, February 9, 2023—The Hospitality Sales & Marketing Association International (HSMAI) has revealed the passing of their past President, Thomas Tracey McCarthy, Jr, on January 20, 2023. Thomas had a long and illustrious career in all phases of hotel marketing. After graduating from Villanova University, he started his career as a room clerk at the Warwick Hotel in Philadelphia, joining Hilton Hotels two years later. He was a sales representative at Hilton’s Waldorf Astoria, a sales manager of the Beverly Hilton and director of sales at the Capital Hilton in Washington, D.C, eventually becoming a member of the Wal...
HSMAI to Honor GCommerce Solutions With 6 Adrian Awards for Outstanding Travel Marketing
GCommerce | January 4, 2023
Award winners to be celebrated at in-person event in Los Angeles in February McLean, Virginia, January 4, 2023 – GCommerce Solutions will be honored for travel marketing excellence by the Hospitality Sales & Marketing Association International (HSMAI) at the annual Adrian Awards Celebration at the JW Marriott LA Live on Thursday, February 23, 2023. The Adrian Awards, now in their 66th year, are the largest and most prestigious competition in global travel marketing. For 2022, Adrian Awards are being presented in advertising, digital, PR/communications, and integrated campaign categories, as well as the following “focus categorie...
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