hospitality pulse
The Hotel Technology Ecosystem – What Does the Future Hold?
Pierre Boettner, Founder and CEO, hospitalityPulse | May 24, 2018
By Pierre Boettner Often described as antiquated, hotel technology has advanced at a much slower pace when compared to other industries. However, as we observe the on-going momentum and emergence of new trends, it's become apparent that the hotel systems space is finally making strides to catch up. In fact, hospitality technology has come a long way. Following many years of trial and error, hoteliers have begun to utilize emerging tech that allows them to prioritize, and better yet, understand the modern guest in new and exciting ways. This evolution didn't happen overnight, but rather at the hands of industry experts eager to take one-...
hospitalityPulse Launches eBook to Help Hoteliers Make A Lot More Money
hospitalityPulse | January 24, 2018
Hotel technology innovator introduces breakthrough best practices every hotelier needs to know to drive direct bookings, monetize features, be more competitive with OTAs and vacation rentals, as well as deliver on guest expectations Santa Cruz, CA (January 24, 2017) – Increasing profits and exceeding guest expectations are among the top goals for any hotel executive. That is what inspired hospitalityPulse™, a leading provider of next-generation technology solutions for the hotel industry, to develop an eBook that goes beyond the same old strategies to explore the paradigm of what it means to sell a hotel room. The insightful...
The Unfinished Business of Revenue Management: Investment Abandoned
Pierre Boettner | November 28, 2017
Pierre Boettner CEO and Founder hospitalityPulse Hotel revenue management is on the verge of something of a second renaissance; the field is propelling itself toward the notion of Total Hotel Revenue Management. It is one that revenue managers have foreseen—in fact, requested—for many years now, and the idea is that revenue management should move beyond room pricing and channel strategies, beyond Pace reports and market segment reviews, and move to identify profitability gaps and opportunities across the entire operation. In the introduction to a 2017 Cornell Hospitality Research Brief on the topic, the authors say, "While a...
Disrupting the Booking Process
Pierre Boettner | June 1, 2017
By Pierre Boettner I loathe the word disruption for all of its overuse, but unfortunately, it is the only term that comes to mind when I think of the hotel booking process, where a real jolt and complete rethinking is sorely needed. I don't mean new designs or new flows, or new ways of checking in and checking out. I believe that we must entirely rethink what guests are looking for, and how to provide it to them. The retail industry is presently innovating at a rapid pace. Traditional big box stores like Walmart are buying cutting-edge online retailers like Jet.com solely to provide a better buying experience. Physical retail spaces...
Selling Room Features is the Future
Pierre Boettner | May 4, 2017
By Pierre Boettner It's hard to imagine a time before shopping carts, but it really wasn't that long ago. Sylvan Goldman, who owned a number of grocery stores in post-Depression America was the mastermind behind the shopping cart. His was a business problem to solve. The stores were suffering, and he needed shoppers to buy more groceries. In order to do this, however, they needed a tool that would be functional (to keep their arms from tiring) and, ideally, would encourage the purchase of a few more products without the carts becoming too big for the store space. As we all know, the shopping cart, which began rather small, has e...
How to Destroy Your Guest’s Expectations
Pierre Boettner | February 14, 2017
Start By Giving Them the Wrong Room By Pierre Boettner The hotel industry thinks it has this issue figured out—the one of room assignments, that is. I am here to tell you that it does not. Far from it in fact, and guests notice in a big way. For those guests who don't get the right room, it is ruining their experience from the get-go. Let's first just be clear, reset the dial. We talk a lot about what travelers want. They want free Wi-Fi, the best guest service, mobile check-in, and so on. However, we're getting so wrapped up with these things that we've lost sight of what they truly came for. First and foremost, what travelers n...
10 Reasons Why Adding Room-Allocation Software will Improve Operations and Cut Costs in 2017
hospitalityPulse | November 7, 2016
hospitalityPulse sheds light on the hidden financial impact of room assignment and check-in operations [Santa Cruz, Calif. – November 7, 2016] – Spending for hotel IT has hit an all-time high in 2016, and experts are predicting that many of the systems that already have high adoption rates are also on schedule for an upgrade in the coming year. While much of the focus lies on new CRM and mobile solutions, it is easy to forget how a perfectly customized hotel stay can be easily spoiled. Be it due to category overbooking or last minute inventory changes, a hotel can quickly find itself unable to assign the best room for each g...
When it Comes to Room Assignments, Details Matter
Pierre Boettner | March 3, 2016
Don't promise room-type availability at booking that you can't deliver at check in By Pierre Boettner There are so many aspects of our business that have changed with the Internet age. Before, when a traveler called a hotel, that guest was basically yours to lose. Now when a traveler visits a hotel website, there needs to be an incentive to compel the guest to make the booking; until that guest-engagement process begins, the hotel hasn't won a thing. Today's hotel marketers are realizing that they need to provide website visitors with as many customization and personalization options as possible if they are going to hook potential custo...
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