guest acquisition

/Tag: guest acquisition

guest acquisition

Winning the Battle for Guests: Remaining Competitive in the Age of Airbnb

Roger Sholanki | July 22, 2019

By Roger Sholanki Short-term room rental sites like Airbnb are now firmly entrenched as competitors in the hospitality industry. Millions of rentals – Airbnb alone has grown to include 5 million listings – have intensified the competition for guests and disrupted the industry. Hotels must position themselves to compete in this environment by implementing strategies including using technology, personalization, experiences and amenities to provide a superior guest experience. Technology Embracing technology is essential for hoteliers to offer the customized, frictionless experience travelers want. Guests expect that technology will be se...

Meituan Partners With SiteMinder to Explore the Overseas Hotel Market

SiteMinder | July 3, 2019

Dallas, USA – Meituan, China's leading e-commerce platform for services, has appointed SiteMinder, the global hotel industry’s leading guest acquisition platform, as its online distribution partner. The appointment marks Meituan’s first partnership with a hotel distribution technology provider as the company looks to expand its hotel inventory beyond its home market of China. On 1 May 2019, Meituan set an industry record by processing over 2.8 million domestic hotel room nights in one day. By strategically partnering with SiteMinder, the e-commerce giant now has a complete hotel technology stack to attract international hotel markets...

New SiteMinder Study Reveals Economic Turmoil Is Not Holding Latin Americans Back From Traveling

SiteMinder | April 10, 2019

Dallas, USA – Latin Americans still plan to travel this year, even if only domestically to compensate for the socioeconomic turmoil across the Latin American region, a new study has revealed. El Turismo Nacional - La Tendencia Más Fuerte en Los Países de Latinoamérica en 2019 launched this week by SiteMinder, the global hotel industry's leading guest acquisition platform, surveyed more than a thousand travelers from Mexico, Colombia, Argentina, Chile and Peru who say they continue to allocate part of their savings to travel in spite of increased costs within the region. To overcome the heftier price tags, trav...

The Global Stage Awaits: SiteMinder Urges Brazil’s Hotels to Cater for Tourists as Arrivals Jump to 7 Million

SiteMinder | April 3, 2019

Dallas, USA – SiteMinder, the global hotel industry's leading guest acquisition platform, is urging Brazil's hotels to internationalize their offering amid findings that inbound arrivals to the country have risen five percent to seven million, to support the 228 million domestic trips taken in the last year. The findings are detailed in SiteMinder's latest report, State of the Nation 2019: How big is the opportunity for hotel bookings in Brazil?, launched today at WTM Latin America. SiteMinder's findings, based on data from Euromonitor International, are believed to be the result of the Brazilian Government's introduction of e-vis...

SiteMinder Partners With RoomIt by CWT on Modern Alternative to Traditional Corporate Travel Distribution

SiteMinder | January 8, 2019

Dallas, USA – SiteMinder, the global hotel industry's leading guest acquisition platform, today announces a pioneering partnership with RoomIt by CWT, the hotel distribution division of Carlson Wagonlit Travel, a long-standing leader in business travel. The partnership will provide a modern alternative to the traditional corporate travel distribution chain by offering eligible SiteMinder hotel customers direct access to a travel management company's clients for the first time. Under the agreement, RoomIt will create a connection to SiteMinder's platform so hotel users can offer their best available rates, corporate negotiated rate...

Learn From HEBS Digital Experts During Three Workshops at the 2019 HSMAI Digital Marketing Strategy Conference

HEBS Digital | January 8, 2019

For more than 15 years, HSMAI's Digital Marketing Strategy Conference has been where senior leaders in hotel marketing connect and engage in meaningful, thought-provoking conversations about the most important strategic issues facing the business today. The conference continues to provide hoteliers and their partners with practical information, insights, and strategies to drive revenue and engage guests – before, during, and after their stays. The 2019 Digital Marketing Strategy Conference will be held on January 22-23 in New York, where we will be holding three workshops on topics aimed at helping hoteliers improve their digital ...

SiteMinder Appoints Technology Industry Veteran as CEO, Says Its Future Is Central to Travel

SiteMinder | November 7, 2018

Sydney, Australia – SiteMinder, the global hotel industry's leading guest acquisition platform, has appointed its first CEO to drive the continued rapid growth of its business and 30,000-strong hotel customer base. Sankar Narayan is the current chief operating officer of cloud accounting software giant Xero, and his appointment as CEO will see him co-lead SiteMinder alongside founder Mike Ford, who will remain the managing director and assume the role of Executive Chairman of the Board with a focus on driving the company's vision, strategy and product innovation. From January, Sankar will join a distinguished leadership team that ...

TrustYou Becomes 100th Hotel Technology Brand to Embrace SiteMinder Exchange

SiteMinder | October 31, 2018

Dallas, USA / Munich, Germany – The world's largest guest feedback platform, TrustYou, has become the 100th hotel technology provider to sign up for SiteMinder Exchange, a powerfully-simple solution launched in June by the global hotel industry's leading guest acquisition platform, SiteMinder to solve the connectivity problem for hotel property management systems (PMSs) and hotel applications. The connection, which went live this month, now makes TrustYou accessible to the multitude of leading PMSs integrated into SiteMinder Exchange, and will offer further adoption of TrustYou's review marketing and guest messaging tools beyond t...


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