guest acquisition
What Will It Take to Succeed in Hotel Sales in 2023?
Doug Kennedy | January 11, 2023
By Doug Kennedy The skills required to succeed in hotel group, event, and BT sales are going to be hugely different here in 2023, but the disruptions that have caused these changes began much earlier. Traditionally, succeeding in hotel sales was more about personality than process. Target rates were locked in well ahead of time and fees were few, so negotiations were much simpler. A focus on filling the house made it easy to get concessions approved, but since most planners and BT buyers were novices, they weren’t asking for that much anyway. Closure rates on inbound leads were much higher because initiating an inquiry required more e...
How Next-Gen Tech Is Leveling the Playing Field for Independents in the Race for Guest Loyalty
Ellis Connolly | September 13, 2022
By Ellis Connolly At a dinner last year, I overheard a conversation unfolding between two other guests, one of whom worked at a PR agency. “Believe it or not, micro-influencers are often more impactful from a social media marketing standpoint than the big players,” she shared, at which point my ears pricked up to listen closely. “Campaigns with someone at a high level of fame, like Kim Kardashian, will cost a company incomprehensible sums of money – which may be fine if the ROI justifies it, but if the engagement is predominantly views and general sponsored exposure rather than tangible actions, it’s not necessarily a smart busin...
Cloudbeds Publishes ‘Big Book of OTAs,’ Unveils Top Performing Distribution Channels and Strategic Guide to Driving Growth
Cloudbeds | August 11, 2022
Award-winning hospitality tech company releases comprehensive directory of 75+ top revenue-generating online travel agencies (OTAs), plus a recipe for building the ideal channel mix (SAN DIEGO) — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, revealed data on top performing distribution channels in a free guide released today titled, “The Big Book of OTAs: A Hotelier’s Guide to Top Distribution Channels.” Among the key findings, Cloudbeds found that lodging businesses connected to at least six distribution channels saw an average revenue increas...
SiteMinder Launches the Hotel App Store
SiteMinder | November 4, 2019
Hotels can now choose how they connect their business systems to applications designed for the guest experience and revenue. London, UK – SiteMinder, the global hotel industry’s leading guest acquisition platform, is today launching the Hotel App Store—the first marketplace allowing hotels of all sizes to easily discover, choose and connect applications to their business systems for greater guest experiences and revenue. The unveiling of the product at World Travel Market London is a significant step forward for hotels that have been challenged with changing guest behavior but have lacked access to technology that keeps them ahead...
NEHÔ Group Appoints SiteMinder to Bridge Hotel Management and Guests as It Eyes Further Growth
SiteMinder | September 17, 2019
London, UK – NEHÔ Group, the French company that offers a new way of hotel management, is adopting technology by SiteMinder, the global hotel industry’s leading guest acquisition platform, to deliver more guests to its managed properties across France and Belgium. The move forms part of the group’s growth strategy, as it looks to expand its portfolio across Europe. NEHÔ Group has taken over, developed and restored some of France and Belgium’s prized residential real estate in the last five years. With an eye for location, the group is introducing new concepts and enhancing value to its growing portfolio of 17 managed properties a...
Watch Now: Content Personalization 2.0 On-Demand Webinar
NextGuest Digital | August 20, 2019
Providing one experience to fit all website visitors is no longer an option. With up to 98% of customers abandoning hotel websites without booking, the majority of data hoteliers can action lives within the 2% of guests who decide to book. With the Content Personalization Engine 2.0, hoteliers can leverage their website data and action it, enabling customized experiences to all guests. Redefine your definition of guests and capitalize on the 200 data points collected per browsing session on the website. Pair data with a comprehensive content strategy and fuel the guest journey to drive conversions and build loyalty. Click here to watch ...
Guests Reveal Their Top Priorities When Booking Hotels Which Could Help Hoteliers Reduce Cancellations
Guestline | August 20, 2019
Last year, a European wide study uncovered that almost 40% of all hotel booking in Europe were cancelled by guests1, prevailing the growing attention needed on customers attitudes to booking. Technology has become the forefront of how guests book their hotel and experience their customer journey, in fact a recent study conducted by Guestline revealed that 100% of people use or have used the internet to book their hotels. The study of 2,000 UK participants delved into how people book their hotels and their main priorities and desires when choosing one. In addition, a worldwide data analysis of over 7 million hotel booking data ...
Applying the Art of Storytelling to How You Sell Rooms
Larry Mogelonsky | August 7, 2019
By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Emotions underpin all travel purchases, so it's a given that to enhance sales you should seek out ways to elicit greater positive sentiments for your property. For this, consider deploying the storytelling technique of revealing specific details about your product, particularly for your guestrooms which, as your primary revenue source, need a personalization boost through how you depict their attributes. Specificity Is the Story Vague language doesn’t excite our imaginations. It doesn’t give us a morsel to latch on to and connect with past memories. In other words, it la...
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