group travel
Secondary Markets Beat the Top 25 in Meeting and Events Growth in January, Knowland Reports
KNOWLAND | February 8, 2024
Lexington leads secondary markets, while Nashville heads the Top 25 ARLINGTON, Va. — Feb. 8, 2024 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reported meetings and events in secondary markets outpaced the traditional Top 25 markets in January. Most notably, the highest growth Top 25 market, Nashville, was up 16.1 percent, while top growth secondary market city, Lexington, Ky., had a 76.4 percent uptick in meetings and events for the month. This exposes a trend that indicates meeting planners are sometimes opting for secondary destinations to reduce costs. This d...
The 2024 Group Business Forecast: Trends to Help Hotels Capitalize on the Back-to-In-Person Boom
Mike Pavicich | February 6, 2024
By Mike Pavicich Group business is back in a big way. In-person events are returning to their pre-COVID normal pace. In 2024, 81 percent of meetings will have an in-person component in them. A recent study by Deloitte anticipates that by 2024, business travel spending will return to its level before the pandemic. This view is echoed in Accor's data, which shows in their latest survey regarding client business travel that 57 percent of those surveyed anticipate a budget increase for travel in 2024 compared to 2023. With this influx of in-person gatherings, in 2024, event technology is projected to become even more critical, providing k...
Business Travel Industry Anticipates a Strong but Challenging 2024 According to Latest GBTA Poll
GBTA | January 31, 2024
Global industry professionals report strength in business travel numbers, outlook on potential risks ahead, and how travel policies are evolving to meet the needs of a remote / hybrid workforce The global business travel industry has put the pandemic behind it and is riding a wave of momentum at the start of 2024. A majority of travel buyers report increases in bookings and spending for 2023 and expect this year-over-year growth trend to continue as they also prioritize sustainable travel in their organizations. Nearly 60% of travel buyers expect more travel in the coming year, with two-thirds anticipating increases in business travel ...
An Example of Profitable Corporate Wellness Programming
Adam and Larry Mogelonsky | November 29, 2023
By Adam Mogelonsky, Larry Mogelonsky In the post-pandemic bullwhip we are still ebbing and flowing through, one big question mark is surrounding the future of business and group travel. Gone are the days of the LOS=1 road warrior as those meetings can be cheaply substituted for videoconferencing. Instead we are seeing more LOS=3 MICE where groups are looking to actually experience a destination or add in a wellness component in order to better facilitate real conversations and more meeting productivity. This is still a very unsaturated space; while leisure has embraced wellness across most categories, business and bleisure are not there...
Atlanta CBD Hotel Submarket Continuing to Push Forward
Anne Gompel, Adam Zarczynski | November 9, 2023
By Anne Gompel, MAI, CHIA and Adam Zarczynski, CHIA With the busiest airport in the world and a lower cost of doing business than peer regions, Metro Atlanta is the key inland distribution hub of the Southeast. Metro Atlanta is home to 17 Fortune 500 corporations like The Home Depot, Coca-Cola, Delta Air Lines, and UPS. It also sustains a diverse economy centered around technology, healthcare and health tech, logistics, advanced manufacturing, and now electric vehicles and clean tech. For the 10th consecutive year Area Development Magazine has ranked Georgia the number one state for business. Atlanta's strong economy has been spurred by...
Global Business Travel Industry Sees Rebound in 2023 With Shifting Challenges and Opportunities for 2024
GBTA | October 30, 2023
Latest GBTA Business Travel Outlook Poll reveals positive recovery sentiment, emerging forecasts, industry priorities and potential barriers for the year ahead The majority of professionals in the global business travel industry say the sector has reached near-full recovery this year since the pandemic days of 2019. But even as business travel has rebounded, the industry is looking ahead at key areas poised for change and impact in 2024, with an emphasis around travel cost management strategies, sustainability, the transformation of retailing models, and the integration of emerging technologies. This is according to the latest GBTA Bus...
2024 Emerging Travel Trends: Marriott International Study Reveals Venue Customization, Flexibility Options, and Immersive Experiences Critical for Gro
Marriott International | October 27, 2023
New Meeting Planner Survey from Marriott International in the Caribbean and Latin America Reveals Forecasted 2024 Travel Trends, Including the Most Desired Destinations for Groups, Work and Play Plantation, FL – October 27, 2023 – Today, Marriott International in the Caribbean and Latin America (CALA) revealed its 2024 Travel Trends Forecast, providing a comprehensive look at how event planning, business travel, and priorities are expected to evolve in the coming year. According to a national survey commissioned by Marriott International and conducted by 72Point, key findings reveal shifts in venue site selection, group travel experien...
Business Travel Accelerating
Jamie Mageau | October 24, 2023
By Jamie Mageau Despite ending 2022 still 29% below 2019 levels, transient and group business travel have made considerable progress this year. With the traditional summer vacation behind us and leisure travel demand ‘normalizing’, it is increasingly important that business travel—both transient and group continue growing. And the signs are there. Lodging data confirms the accelerated recovery of business and group travel. STR reported that the hotel industry finished the month of September strong with room demand the second-highest ever for the month. Weekday occupancy has increased, particularly in the top 25 larges...
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