group sales
Doug Kennedy Announces Next Topic in His Webcast Training Series: Train Your Team to Use the Language of Hospitality
Doug Kennedy | September 6, 2023
Complimentary Registration Sponsored By Travel Outlook, Better Talent, and Track Hospitality Software Kennedy Training Network Inc. (KTN) announced today the topic for Doug Kennedy’s next training webcast, which this month features a hospitality theme: Train Your Team To Use The Language of Hospitality, scheduled for Monday, September 11 from Noon – 12:40pm. REGISTER HERE According to Doug, “Interpersonal communication is always a challenge, especially in the lodging industry where we are dealing with different dialects and cultural differences. Plus, since the product is an emotionally based experience, language can sometimes tr...
The 7 Essential Ingredients to Dominate the Hotel Group Market
Daniel Melnyk | September 6, 2023
Hotels that invest in solutions that enhance the traditional sales and catering system attract and close the most profitable opportunities By Daniel Melnyk During my many trips over the past few months encompassing the US, the Middle East, and APAC, I have seen firsthand that the groups, events, and meetings are again back in full swing. But the return of group business is not without challenges, including staffing shortages, inexperienced staff and planners, cost increases; supply chain issues, and short lead times. More than ever, sales managers are bombarded with RFP spam flooding their inboxes. What used to be a lead for 6 to 8 h...
Are Group Sales at Your Hotel Slipping Through the Cracks? Here’s Why.
Shift Digital | August 9, 2023
The right information and extra support can help your hotel avoid missing out on group sales revenue. There’s no question—when it comes to returning to “normal,” group business and sales have been the most challenging for many hotels. Continued skepticism around when conferences and events will return to pre-pandemic levels, coupled with an influx of unqualified leads and skeletal sales teams, have resulted in hotels missing out on lucrative group business—simply because they couldn’t manage the incoming inquiries. So, as in-person conferences and events (and their revenue) finally resurface, what can hotels hamstrung by li...
Hospitality Group and Business Performance Index From Knowland and Amadeus Shows Q2 2023 Group Revenue Recovery in Fourteen of Top Twenty-Five US Mark
Knowland | August 1, 2023
Group business shows most significant improvement at 102 percent of the same period in 2019 ARLINGTON, Va. — Aug. 1, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, and Amadeus, a global leader in hospitality technology, today present the metrics from the companies’ Hospitality Group and Business Performance Index, for the second quarter of this year. The Index, which combines event data from Knowland with hotel booking data from Amadeus to give both individual and aggregate views of the key drivers of hotel performance, was first launched in June and is updated...
Knowland Reports Meetings and Events Growth for June at 30.3 Percent
Knowland | July 12, 2023
Austin and Nashville performances shine brightly ARLINGTON, Va. — July 12, 2023 — Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, reports June meeting and event volume is up 30.3 percent over June 2022. This data is sourced from Knowland’s sales intelligence platform designed to help hoteliers build and protect a hotel’s revenue base. The top 25 markets in the U.S. are 90 percent recovered for year-to-date June 2023 performance compared to 2019. Austin, TX, and Nashville, TN, were the stars, with growth topping 74 percent and 42 percent, respectively. This reflect...
KTN President Doug Kennedy Addresses Questions About His Monthly Training Webcast Series
Doug Kennedy | July 11, 2023
Each month, Doug Kennedy presents a live webcast from the KTN headquarters office in Florida, reaching hotel and lodging professionals of all levels around the globe. The rotating menu of topics includes content for all disciplines within the industry, including rooms operations, sales, and even F&B. Some topics have a broad-based theme, such as hospitality & guest service excellence, while others are very specific such as training tips, transient reservations sales, and hotel group and event sales. Everyone who registers receives a link to a live recording which they can view later if they missed the live event, or select segments...
5 Ways to Boost Your Hotel Sales Productivity With a B2B CRM
Cendyn | July 10, 2023
The saying “change is the only constant” is a maxim that applies to the hotel industry. Yet it’s not entirely accurate for our industry, as there’s another constant that’s equally impactful to hoteliers: competition. No matter what’s going on in your local market, or in the macro-economic environment, the hotel industry will always be competitive – especially when it comes to corporate business. For some hotels, beating the competition can be quite challenging in both good times and bad. To be well-positioned for success, hoteliers need to find ways to increase sales and productivity to stay ahead of the competition. One e...
From Digital Disruption to Dominance: Redefining Hotel Group Sales for the Digital Era
Daniel Melnyk | June 2, 2023
By Daniel Melnyk The traditional approach of rapidly processing a high volume of leads is inefficient, so how can hotels use technology and service to drive more bookings? Hotel group sales in the digital era have undergone permanent changes, particularly in the way relationships are built through digital means. The traditional approach of rapidly processing a high volume of leads is inefficient, with up to 90 percent of leads failing to convert. Add to that the immense pressure that sales teams today are under to produce countless generic proposals daily, resorting to impersonal emails instead of engaging with clients through meaningfu...
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