group sales
Knowland Releases the Essential 2021 Sales Playbook for Hotels
Knowland | May 25, 2021
Step-by-step guide helps hotel sales leaders make informed decisions to rebuild group revenue and increase profitability ARLINGTON, Va. — May 25, 2021 — Knowland, the leader in AI-powered group business data for hotels, convention and visitor bureaus, conference centers and other meeting venues, announced today the release of a new guide entitled “The Essential 2021 Sales Playbook for Hotels, Steps to Rebuild Group Revenue and Avoid Being Left Behind.” Specifically designed to help hoteliers recapture meeting and events business lost during COVID, the guide provides information on how to adjust strategy for the new competitive lan...
Senior Team Alignment Critical for Leisure and Group Recovery Success
Larry and Adam Mogelonsky | May 5, 2021
By Larry and Adam Mogelonsky The recovery in the leisure sector is imminent, and we argue that small groups aren’t far behind given that ‘revenge travel’ also implies a strong yearning to reconnect and congregate. A return to healthy numbers won’t be evenly spread across all hotels, though. It will favor those properties and those organizations that are already prepared for a diverse range of ramp-up scenarios, with others leaving revenue on the table by not having plans in place prior to this next phase. While hotels could hardly have predicted or prevented the advent of COVID-19, what we’ve witnessed in the latter half of 20...
Top Management Company Turns to Knowland to Accelerate Group Sales
Knowland | January 25, 2021
Knowland works outside the box to deliver a multifaceted prospecting program ARLINGTON, Va. — Jan. 25, 2021 — Group business is key to hotels returning to profitability. Today Knowland, the leader in hospitality group data analytics, announced the completion of a project with long-term partner, award-winning hospitality management company, Davidson Hotels & Resorts, that helped develop and implement a multifaceted prospecting program to re-invigorate sales teams and accelerate sales into recovery. Using the Knowland platform, properties uncovered approximately $100k in new business for 2021 within two weeks. Advantages of the Kn...
Knowland Announces U.S. Meetings and Events Data for December 2020
Knowland | January 14, 2021
Leader in group hospitality analytics sees meeting growth slow as expected due to holidays and COVID-related market changes ARLINGTON, Va. — Jan. 14, 2021— December U.S. monthly meetings and events volume decreased 39 percent over the previous month, according to the latest data from Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues. The two-week pause of the holidays drove most of this decline. However, a few key markets entering different stages of shutdown also drove some of the lower performance. It is anticipated that January will see volu...
RFPAssist Continues to Drive New Event Sales Opportunities for Hotels
Lodging Interactive | January 11, 2021
Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, announced today that it continues to see increasing demand for group and social event bookings through its recently launched RFPAssist lead generation service. “Our RFPAssist lead generation service is delivering an average of 37 new group RFP’s for our hotel clients on a monthly basis,” stated DJ Vallauri, Founder, President & CEO of Lodging Interactive. “This comes in a time where properties continue to struggle to generate new event revenue opportunities.” Lodging Interactive’s RFPAs...
Knowland Releases 2020 Meeting Planner Survey Data
Knowland | December 22, 2020
76 percent of meeting planner respondents are now rebooking meetings, but cite that flexible low-risk hotel contracts are extremely important ARLINGTON, Va., Dec. 22, 2020 — Today, Knowland, the leader in meeting and events analytics, and ConferenceDirect, a full service in-person, virtual, and hybrid meeting solution company, announced the results of a survey entitled, 2020 Planner Survey: The State of the Meeting Industry, designed to help industry professionals understand the planner and event manager perspective on recovery. The inability to meet, collaborate and ideate as a group has substantially impacted businesses during this di...
Hotel Kansas City Taps Knowland to Prospect Group Business Ahead of Grand Opening
Knowland | October 21, 2020
New boutique hotel in Kansas City, Mo. prepares group sales lead generation to amplify meeting revenue ahead of grand opening in 2021 ARLINGTON, Va. — (October 21, 2020) —Opening a new property requires not only the right environment and the right location, it also requires industry-leading prospecting tools to help sales build out their group business pipeline. Knowland, the leader in group hospitality analytics for hotels, convention and visitor bureaus, conference centers and other meeting venues, was selected by the newly opened Hotel Kansas City, part of The Unbound Collection by Hyatt, to help increase group business for its 20,...
The Top 7 Reports Every Sales and Catering Professional Should Be Using
Ryan Hamilton | June 18, 2020
By Ryan Hamilton, Co-Founder, SalesAndCatering.com and Bluebuzzard Technology Group For event planners and hoteliers, the days of manual reporting and venue management are long gone — or at least they should be. The digital age has ushered in an influx of automation, as hoteliers and venue owners leverage new-age sales and catering management technology to streamline their operational efforts and drive bookings. As we know, in the realm of sales and catering, smart data allows for smart decision making. However, if teams are inundated with data across multiple, siloed systems, they may not be able to derive the actionable insights nee...
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