group data
Hyatt Expands Collaboration With Knowland Focused on Increasing Group Business Market Share
Knowland | July 13, 2022
Relationship provides revenue-generating tools to managed and franchised hotels to outsell competitors ARLINGTON, Va.— July 13, 2022 — Knowland, one of the world’s leading providers of data insight within the hospitality meetings and events industry, announced today that Hyatt has expanded its relationship with the company to deliver value across its portfolio. Knowland continues to partner with brands and management companies to expand its data set and enhance its intelligence-driven technology. Hyatt is the first global hotel brand to offer its managed and franchised hotels access to the Knowland database through a holistic portfo...
Knowland Reports Continued Double-Digit Growth as Group Demand Returns
Knowland | October 6, 2021
U.S. Meetings and Events Volume Up 17.2 Percent for September 2021 ARLINGTON, Va. — Oct. 6, 2021— Knowland, the world’s leading provider of data-as-a-service insights on meetings and events for hospitality, today released its monthly meetings and events data for September. The numbers reveal that September U.S. group meetings volume increased 17.2 percent over August 2021. Double-digit growth continues as group demand returns. New metric levels are emerging which may be a result of short-term adjustments during this transitional period or the signaling of a reset of industry KPIs. • Average attendees hit highest number since ...
Nemacolin Selects Knowland to Expand Lead Volume and Increase Meetings and Events Revenue
KNOWLAND | April 29, 2021
Forbes Travel Guide and AAA award-winning resort turns to Knowland to proactively uncover new business and connect with meeting planners and prospects ARLINGTON, Va. — April 29, 2021 — Today Knowland, the innovator of AI-powered group data analytics for hospitality, announced that Nemacolin has selected Knowland to give its sales team the leverage it needs to be more proactive and productive in uncovering meetings and events business through recovery. As corporations begin to lift restrictions and pent-up demand for travel grows, resorts and luxury hotels are rebounding at a faster pace than other hotel segments – especially for ...
Knowland Acquires Strategic Data Resources (SDR), Producers of the TAP Report
Knowland | February 16, 2018
Rosslyn, VA February 16, 2018 —Knowland announced today that it has acquired Strategic Data Resources (SDR), effective February 15, 2018. Knowland is a globally recognized provider of meeting and group data that offers extensive insight into market analytics, group industry trends, and powerful benchmarking tools. The company is headquartered in Rosslyn, Virginia, right outside the nation's capital. SDR was founded in 2004 by Jeff Eastman. Headquartered in Overland Park, Kansas, SDR provides reports to convention and visitors bureaus and hotel sales teams who use their self-reported future looking booked meeting data to benchmark ...
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