google search
What Google “Helpful Content Update” Mean for Your Hotel Revenue Management Strategy?
Ahmed Mahmoud | September 19, 2022
By Ahmed Mahmoud About one month ago and on 18 August 2022, Google announced on their blog a new update in their indexing policy. It’s called Helpful Content, and it significantly changes how Google bots look at websites, blog posts, and other texts that you publish. So, what’s new? In general Google Search is always working to better connect people to helpful information. To this end, Google is launching what they're calling the “helpful content update” that's part of a broader effort to ensure people see more original, helpful content written by people, for people, in search results. Not that long ago, many SEO speciali...
Three Key Ways Hotels Can Improve Web Search Results
Alexis Krisay | May 18, 2018
By Alexis Krisay A recent consumer survey revealed that nearly 9 out of 10 customers over the age of 18 prefer booking their hotel accommodations online (88 percent for/12 percent against). With Google search algorithms constantly changing, hotels without a solid SEO strategy and execution plan will be lost in the digital wilderness. Here are three critical actions hotels can take to enhance web presence and improve search rankings without blowing budgets. 1. RULE YOUR REVIEWS. Have you checked your hotel's ratings lately? Google, YELP and TripAdvisor are some of the sites travelers your potential customers will search when planning a t...
Local Search Evolved [Infographic]
MDG Advertising | May 16, 2018
Online search is constantly evolving, and the local search space is especially changing. Google reevaluates its algorithms and results pages regularly, making keeping up with the latest search trends a full-time job for many marketers. In 2018, these changes are expected to continue as new features and tools become available. Google's location-based searches are growing rapidly, and so are consumers' expectations. So, what key changes should you be aware of this year? We've updated our popular infographic, Local Search Evolved, with fresh approaches and statistics, giving you the tools you need to boost search engine rankings and expand...
How to Know if Your Hotel SEO Efforts are Working?
Incite Response | November 20, 2017
DOING YOUR OWN SEARCH ON GOOGLE WILL SIMPLY NOT GIVE YOU AN ACCURATE ANSWER. YOU MUST DISGUISE YOURSELF. Recently a hotel general manager and I had a conversation about his frustration that his competitor showed up above his own hotel in his Google searches for a highly competitive search term. He was frustrated by his own poor ranking and amazed at how well his competitor was doing. He wanted to know if he should replace his web agency. I said, "not so fast. Do you visit your competitor's site often?" The answer was yes and so begins our back story. Google stores information about how you search, what you search, where you search and w...
Google Launches Local Events Search, Milestone is Right There with Them
Milestone | May 12, 2017
Milestone customers already benefiting from Google's new local events search capabilities May 12, 2017, Santa Clara, CA – Yesterday Google announced a new feature as part of their mobile search results capabilities (https://blog.google/products/search/making-plans-we-can-help/). Mobile users can now find local events happening near them by simply searching for them on Google. This capability is a continuing effort to make mobile devices more beneficial to users as mobile usage by consumers continues to soar. The new local events feature relies on Google identifying sources of local events data from websites that have events calend...
With Google, Second Place Is The First Loser
Larry Mogelonsky | November 23, 2016
By Larry Mogelonsky, MBA, P. Eng. (www.lma.ca) "Second place is the first loser." -Dale Earnhardt, American Racing Legend (1951-2001) This is a bold prediction I am about to make, and so I've channeled one of the boldest (and wealthiest) sportstars of our time. We all admire Google. While much is made of their self-driving car, Google Glass and other audacious new devices or applications, Google is also hard at work refining its core business – internet search. And this refinement has but one primary goal. However much the company espouses its noble goal of helping people find just about anything on the web, it is accountable to i...
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