google hotel ads
NextGuest Digital | October 31, 2019
Metasearch platforms can seamlessly provide online travel shoppers with real-time pricing and availability throughout key touchpoints in the travel planning journey. Metasearch is becoming more sophisticated and so should your hotel’s strategy around it. With recent updates such as the joining of Google Hotel Ads with Google Ads and the rollout of Bing Hotel Ads, hoteliers can now stack up against the OTAs by displaying their hotel logo and price among highly trafficked results. What is it? When a user performs a search query for a hotel, whether on a search engine such as Google or Bing or a platform like TripAdvisor, the results that ap...
Vizergy | April 25, 2019
It's no secret that Google has played a significant role in the hospitality industry when it comes to online searches and generating direct bookings vs indirect bookings via OTAs. Online travelers often turn to Google when researching hotels, resulting in millions of hotel search queries each day. With so many eyes on these search engine results, it's important for hoteliers to be aware of Google's new hotel advertising product. Looking to compete with other hotel booking sites, Google quietly released its own hotel booking site on March 8th. On Google Hotel Search, online travelers can search for hotels by price, location, ratings, vie...
IBC Hospitality | February 15, 2018
Google's Pablo Ruiz will discuss the evolution of travel at Google and why more than 170,000 hotels globally are using Google Hotel Ads (GHA) to own their relationships with travelers Phoenix (February 15, 2018) – ILES: A Year of Learning Webinar Series is quickly gaining traction in the independent hotel space. Developed and hosted by IBC Hospitality Technologies, the next event, titled "Driving Direct Booking with Google," will be held February 21 at 11:00 a.m. Led by Pablo Ruiz, Google travel vertical search specialist, the webinar will identify new ways hotels can be profitable through driving direct reservations. Ruiz will un...
Swell Hotel Marketing | January 8, 2018
Metasearch has been a trendy topic lately in one way or another. First, with the constant reports of TripAdvisor's Instant book disaster or that Google wants to take over the travel industry with their recent changes or even Booking.com shifting their budget from performance marketing (Google Ads and mainly metasearch) towards TV ads. TripAdvisor, as you all know, is the biggest travel website there is, with over 450 million monthly visitors. A few years back, TripAdvisor decided to become a price comparison website – displaying prices for individual hotels from online travel agencies, hotel chains and even independent hotels. For...
SHR | January 25, 2017
HOUSTON, TX January 24, 2017—SHR, developer of the Windsurfer® hotel reservation and distribution platform, today announced it has completed its integration with Google Hotel Ads and is now providing their hotel partners access to this new marketing channel. SHR joins a select group of authorized integration partners providing access to Google Hotel Ads. Hotels like La Quinta Inns & Suites, Premier Inn, and Hilton Worldwide have achieved impressive booking numbers leveraging Hotel Ads, with Hilton seeing an increase in conversion rates as high as 45%. Estella Hale, VP of Product for SHR, commented: "We are excited to offer...
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