google analytics
Google Represents Ongoing Threat to Online Travel Agencies, Says GlobalData
GlobalData | January 13, 2022
COVID-19 had a serious impact on online travel agencies (OTAs), according to GlobalData, which notes that the OTA market value decreased by a gruesome 60.4% year-on-year (YoY) in 2020. The leading data and analytics company reveals that this strain has amplified OTA’s existing concerns around the growing presence of Google in the market, and how the tech giant’s control could impact competitivity and, therefore, consumer choice. Ralph Hollister, Travel and Tourism Analyst at GlobalData, comments: “Google’s growing presence in online travel will be ominous for OTAs that have no choice but to rely on the search engine fo...
The State of SEO in 2018: What Hotels Need to Know
Matt Tutt | May 17, 2018
By Matt Tutt Organic search is a field that is constantly evolving—and quickly too. The speed at which Google and other search engines roll out and test new search features can make it difficult to plan your hotel's search strategy for the next few months, let alone the entire year. This post highlights the state of organic search for 2018, looking at some of the impacts of the biggest recent changes by Google, both algorithmic and feature specific. We'll also try to estimate what's in store for hotel SEO throughout the rest of the year and beyond. The current organic search environment for hotels It's probably easiest to summariz...
[Whitepaper] Google Analytics: A Hotelier’s Guide
Triptease | June 15, 2017
Download the free whitepaper here The list of things you can achieve with Google Analytics is very nearly endless. But a hotelier's time is not. It only takes a little fine-tuning, though, to gain the insight you need to turn your website into a conversion powerhouse. We all know the challenges today's hoteliers face. It can feel that you have to be everything at once - the perfect host, the tech genius, the marketing guru. For many hotels, taking the time to set up and monitor a web analytics platform is, understandably, way down the priorities list. However, there are a few key metrics that you really want to be tracking on your websi...
% New Sessions Missing – Change May Be Coming To Google Analytics Default Metrics
GCommerce | April 17, 2017
Michael Orrison | GCommerce Solutions | Business Insights Analyst For users of Google's Premium Analytics services, you may have noticed a slight change in the way that default metrics are being displayed. Google has removed the % New Sessions, added in Number of Sessions per User and New Users. They have also re-ordered the metrics to show Users and New Users ahead of Sessions. Current View, Sessions-First: New View, Users First: Current View, Sessions First: They haven't taken this metric away, but it is no longer in the default view for any of the main Reporting Tables: New View, Users First: % New Sessions can still be viewed ...
Grasp the Digital Nettle: Website ROI in Tourism Marketing
MyTravelResearch.com | April 12, 2016
While website metrics are not perfect, don't rely on 'hope' marketing, especially in the digital age, says the digital marketing guru of MyTravelResearch.com THERE are two camps in travel and tourism: those who spend and don't measure, hoping it will go well and those who have the metrics in place, but don't do anything with it due to a lack of time or know how. Very few take the final step to action this. As a result, there is a lot of precious budget wastage, says Bronwyn White, Tourism Futurist and co-founder of MyTravelResearch.com. "Look at the bins at the exit of travel trade and travel consumer shows. They are overflowing with di...
Google Analytics vs. Adobe Site Catalyst for Hotels by Vikram Singh
Vikram Singh | October 30, 2013
Marketing is evolving, especially the Internet kind. Website analytics have come a long way in the past decade. We have access to more information than ever before. You can now monitor in detail how people are interacting with your website, where they are coming from, and where they are going. Google Analytics vs. Adobe Site Catalyst (previously called Omniture) is one of those questions that I get asked regularly, so here are my thoughts. I have been an ardent user/supporter of Google Analytics for a while. I am amazed at the power and value it provides for free. On top of that, almost every year Google Analytics rolls out product upda...
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