March 1, 2019
Phoenix, Arizona (March 1, 2019) – Best Western Hotels & Resorts today announced the opening of its suburban boutique hotel brand, GLō, in Asheville, North Carolina. With a stylish, convenient and thoughtfully designed space, GLō's arrival in the thriving resort destination is a perfect reflection of today's Best Western. "We are excited to celebrate the arrival of our contemporary and inviting GLō brand in Asheville," said Ron Pohl, Senior Vice President and Chief Operations Officer for Best Western Hotels & Resorts. "Asheville is known for its vibrant arts scene and its historic architecture, and GLō fits perfectly, ...
October 18, 2017
PHOENIX (October 18, 2017) - Best Western Hotels & Resorts' suburban boutique hotel brand – GLō – will soon make its debut in Asheville, North Carolina. Construction of GLō Asheville is officially underway, and upon completion, the hotel will be the first of its kind to open in North Carolina and will be a reflection of Best Western's reimagined brand identity – providing a stylish, convenient space designed for the way people travel today. "When we reimagined Best Western's brand identity and set out to broaden our appeal with a contemporary, energetic and relevant look, we knew the future would be an exciting o...
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