Google Is Eliminating Third-Party Cookies — What Does That Mean for Your Hotel’s Digital Marketing?

Gina Ciarrocchi Zech | October 8, 2020

By Gina Ciarrocchi Zech Earlier this year, Google announced it would phase out third-party cookies from its Chrome browser over the next two years. Marketers have since been speculating on the negative consequences this could have on targeted campaigns and reaching new customers. This reaction is understandable. Third-party cookies are integral to tracking users and delivering personalized ads that target users around the web. However, while big changes are afoot, it’s certainly not all bad news. It’s important to note this phase-out does not include first-party cookies. So you can still monitor how customers interact with your h...