generative ai
Innovation Meets Experience: From Generative AI to Virtual Reality
MMGY Global | October 9, 2023
New MMGY Global Study Examines the Changing Role of Technology in Travel A new study released today by MMGY Travel Intelligence examines technology’s growing impact on travel from two distinct perspectives: the traveler and the marketer. The comparative study, titled Emerging Technologies in Travel & Tourism™, explores innovations such as artificial intelligence, virtual assistants and augmented reality through the lens of the travel industry. “What’s fascinating to me is what we learned about the concerns travelers have about emerging technologies and how they will impact their travel experiences in the coming years,” said...
Unlocking the Value of AI and Generative AI in Travel
Rathi Murthy | July 24, 2023
From grocery shopping to streaming music, AI has enriched many aspects of our lives, much like what the internet did in its early days, and travel is no different. At Expedia Group™️, we’ve been building with AI for years to simplify the travel experience for our travelers and B2B partners. But simplifying in the complex world of travel, where there are over 1.26 quadrillion variations on any given hotel search and tech debt everywhere you look, doesn’t happen overnight. It requires three critical elements to be successful — a solid tech platform, high-quality data, and an AI-first culture. We have all three. Like many compani...
ChatGPT, Generative AI, and the Future of Business Travel
GBTA | April 21, 2023
Since early 2023, ChatGPT has dominated the conversation in technology. Many have described this new AI tool as a “seismic shift” and “the biggest thing since the Internet.” To demonstrate the capability of ChatGPT, most of this article was generated by ChatGPT. All sections that were AI generated are noted as such. Is the AI-generated content perfectly composed, detail-rich, and ultra-nuanced? No. Is it simple to understand and surprisingly accurate? Absolutely. There’s no doubt that generative AI tools such as ChatGPT will have significant impacts on how business gets done, how we communicate, and even society at large. ...
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