Kimberly Yoong | November 18, 2020
By Kimberly Yoong A look at how to navigate the generational stereotype minefield that has some hospitality brands scratching their heads. With all the age-related differences and particularities that exist among Baby Boomers, Generation X, Millennials and Gen Z-ers, it would be tempting, but ultimately a mistake, to focus primarily one generation based solely on demographics. Instead, developing a clear brand mindset that includes more behavioral themes such as authenticity, community, transparency and life experience could be more beneficial and attractive in the long run. Who are the real big spenders? A Gen X-er and a Gen Z-er wal...
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