Dianne Ang | April 6, 2023
By Dianne Ang Generation Z (or more commonly known as Gen Z) is the newest generation of travelers, and they show major differences from Millennials and other generations that come before them. This generation should be paid close attention to because their interests and trends will significantly shape the face of travel. They are already becoming increasingly important in the hospitality industry so let us explore five things that Gen Zs look for when they travel, and how hotels can adapt to their evolving needs and preferences. They are willing to spend more money on experiences than material things, something that travel capitaliz...
Generation Z Takes Flight: Youngest Travelers Say Spontaneity, Thrill-Seeking and Sustainability More Important Than Luxury Hotels and Airplane Comfor
Priceline | September 25, 2019
Priceline Generation Travel Index reveals that youngest travelers turn to social media for travel inspiration, but also stress over posting “the perfect travel pic” NORWALK, Conn.--September 25, 2019 --If given an extra $100 to spend on vacation, Generation Z travelers say they would spend that money on an experience, versus a nicer hotel or more leg room on a flight. They believe WiFi should be free, “sustainability” is critical, and the “perfect photo” is a vacation priority. These were among the findings, summarized below, of the Priceline Generation Travel Index, an independent study of American travelers spanning four gene...
Court Williams | July 1, 2019
By Court Williams "The children now love luxury. They have bad manners, contempt for authority, they show disrespect to their elders. They no longer rise when elders enter the room. They contradict their parents, chatter before company, gobble up dainties at the table, cross their legs, and are tyrants over their teachers." Attributed to Socrates in 470 BC, this popular quote sums up how humanity has felt about its younger generation since the beginning of time. Generation Z is no exception. Born between 1995 and 2010, these digital natives have become an important influence on people of all ages and incomes, according to a McKinsey report...
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