general data protection regulation
GDPR Comes to California. Is Your Hotel Compliant?
Tambourine | July 18, 2019
By Tambourine GDPR: One Year Later It all started across the pond, when the European Union’s 2018 General Data Protection Regulation (GDPR) took effect on May 25, 2018. It mandated that companies do more to protect the personal data of consumers. In short—if hoteliers marketed to European Union citizens without the proper permission, then they were in violation and could be fined. How that might have looked in practice: If a hotel captured the email of an EU citizen using the wifi on property. And then sent an email to them without having captured the proper consent, they would be in violation. Initially, the new law made...
Clairvoyix Client Databases GDPR Ready Before Deadline
Clairvoyix | June 4, 2018
Clairvoyix Knowledge Factory identifies and remediates EU guest data LAS VEGAS – Clairvoyix, the leader in data-driven marketing automation for the hospitality industry, announced today it has successfully processed more than 100 million past guest records to ensure clients' General Data Protection Regulation (GDPR)-affected guests meet the requirements as stipulated in the regulation. The deadline to complete this was May 25. "The practice of 'blasting' an email campaign is effectively over," said Mike Schmitt, CEO at Clairvoyix. "Marketing databases that were once treated as simply a repository for email addresses will become a...
How to Deliver Personalized Guest Experiences in the Age of GDPR and Data Privacy Concerns
Terri Miller | May 17, 2018
By Terri Miller Hotels are faced with an interesting dilemma. We're entering a time of hyper-personalization — guests show dominating preference for hospitality experiences which are more unique in nature and catered to individual needs/expectations. However, riding the coattails of the on-going personalization trend comes the initial implementation of GDPR on May 25th. For those unfamiliar, the General Data Protection Regulation (GDPR) aims strengthen and unify data protection for individuals within the European Union (EU). This legislation, which applies to guests and employees, brings with it a large number of changes relating ...
Now Available for Download: HEBS Digital’s GDPR Whitepaper
HEBS Digital | May 7, 2018
At HEBS Digital, we make it our job to keep hoteliers in the know about the latest developments in the industry that could affect their online strategies. The European Union's new privacy law, the General Data Protection Regulation (GDPR), begins on May 25th and will affect hotels across the globe. We've prepared some tools to help you navigate this change. Download the GDPR Whitepaper: What Hotels Need to Know and How to Prepare to learn about: What the GDPR is: Get familiar with the new data protection and privacy regulation affecting EU citizens. The Most Important Changes that Come with the GDPR: Discover the most important chang...
Texting Guests Is About to Be a HUGE Legal Liability That Can Cost a Hotel 4% of Its Annual Revenue
Einar Rosenberg | May 4, 2018
By Einar Rosenberg Every GM knows the equation for implementing new hotel services. Benefit must be greater than the cost. In 2017, the most popular new craze for hotels was text messaging guests. The cost was low and the benefits were high. But in 2018, that cost is going to sky rocket, thanks to the GDPR or General Data Protection Regulation. If your hotel hasn't heard of the GDPR yet, you better learn fast, because it's going to change how nearly every hotel around the world does business. At its core, the GDPR is the strongest consumer privacy and protection laws in history. Though the GDPR was created by the EU, it's no...
Top Concerns Hotels Need to Know About the GDPR and How to Prepare Your Action Plan
HEBS Digital | April 20, 2018
By Margaret Mastrogiacomo, Vice President Strategy By now you've probably heard of the General Data Protection Regulation (GDPR) and should have started considering the effects of this regulation on your hotel website, data strategy, and hotel digital marketing. With the GDPR just around the corner, we've put together an overview that includes an explanation of the GDPR, the top misconceptions, and the most important considerations that will need to be implemented on your hotel website and included in your digital strategy. What is the GDPR? The GDPR is a regulation in EU law on data protection and privacy for all individuals within the...
GDPR in the EU and UK: AETHOS’ 3 Steps for Complying with Employer Responsibilities
Chris Mumford | April 6, 2018
By: Chris Mumford, London GDPR. Four letters of the alphabet that are proving to represent one of the biggest challenges facing businesses in 2018. The General Data Protection Regulation (GDPR) comes into effect on 25th May across the European Union (including the UK) and impacts any organisation that operates within the EU and/or that processes data of EU citizens wherever they may be in the world. How organisations hold, store and process personal data will now be subject to higher, and more consistent, scrutiny with the potential penalty for non-compliance being significant. Much attention is already being given to how customer data ...
Interview: Concilio Labs CEO Terri Miller Talks About the Impact of GDPR on Hotels and Their Guests
Terri Miller | March 15, 2018
Recognized as an industry expert on hospitality technology, eCommerce, and business intelligence, Terri Miller, CEO and co-founder of Concilio Labs, discusses the impending European General Data Protection Regulation (GPDR) and what that means for hoteliers. Why has GDPR become such a top-of-mind issue for the hospitality industry? The May 2018 deadline for GDPR implementation will significantly change the way hoteliers handle guest data. Having guest's personal data stored in the cloud has become a necessity for today's hotelier. Until now, fines for breach of data protection regulations were limited and enforcement actions infrequent....
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