gary thompson

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gary thompson

Cornell Tool Allows Restaurants to Evaluate Early Bird & Night Owl Menu Specials Effectiveness

the Center for Hospitality Research | September 9, 2016

Ithaca, NY, September 9, 2016 - A new tool published by the Cornell Center for Hospitality Research (CHR) helps restaurant operators calculate the likely monetary outcomes of offering off-peak specials. The tool and its accompanying explanation, "Instructions for the Early Bird & Night Owl Evaluation Tool (EBNOET) v2015," were developed by Gary M. Thompson, a professor at the School of Hotel Administration. Both documents are available at no charge from the CHR. "I wanted to provide restaurant owners with a better estimate of the revenue effects of early bird and night owl specials," said Thompson. "The typical back-of-envelope calc...

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