gary hernbroth
Let Go of Something, and You Might Get More of Something Else
Gary Hernbroth | March 1, 2022
“Without risk, there is no growth.” [caption id="attachment_297034" align="aligncenter" width="615"] The Beatles enjoy a sip of Coca-Cola in the early days (photo: Mirrorpix)[/caption] By Gary Hernbroth My dad sprang this on me when I was in high school. As a lifelong educator and administrator, he was full of lots of little nuggets like this for my brothers and me while we were growing up. Not that we always listened to him, especially as teenagers, but he sure was right about this one. Especially challenging times like these bring risk-reward front and center to much of what we do, especially in the hospitality busin...
Do You Want Your Emails to Have a Better “Open Rate?” Try These 6 Tipping Points Designed to Help You Accomplish That
Gary Hernbroth | October 15, 2020
By Gary Hernbroth "Irresistible attraction." "Curiosity." "Immediate attention." No, I'm not describing the light-headed feeling of romance. I'm describing three of the most critical elements that the subject line in your emails should contain. Just how important is the subject line? VERY. Without one -- and a good one, too -- your email is more likely to end up in the "delete" trash heap. TechJury reports that our average email inbox is 200 each day, with approximately 50% of them being spam. Alarmingly, 69% of email recipients report email as spam based solely on the subject line. Ouch! So what chance does your email h...
Talking About Ourselves and Telling Our Story Is Not Always Easy – Here Is a Way to Do It Effectively
Gary Hernbroth | March 3, 2020
By Gary Hernbroth Have you ever been asked to “toot your own horn,” to tell others about or list your talents, abilities and qualities? How did it make you feel to answer that query? It can be a bit off-putting, right? Whether you’re on the sending side or the receiving side, if it’s overdone it can be downright uncomfortable or cringe-worthy. But love it or loathe it, there’s no denying that it’s a necessary thing in our world today, especially in business. While some people see it as a welcome opportunity to talk about their brand or do a bit of self-promotion, others are very uncomfortable with talking or writing about...
Have You Ever Considered Using Failure as an Attribute?
Gary Hernbroth | October 22, 2019
By Gary Hernbroth Whether you are looking for a job or being considered for a new responsibility, let me twist the familiar here and suggest that failure – yes, failure – could actually be your ally. How’s that? In a conversation with hospitality sales and marketing pro Steve Lowe about interviewing and hiring many people throughout the years, he had a unique take to share with me: “I like to ask people ‘Have you ever failed? What happened and what did you do about it?’ I don’t believe that you can really be successful without having failed at some point or other in your life." I love that! I wholeheartedly concur w...
Mentoring in the Hospitality Industry: Insuring the Vibrancy for the Next Wave
Gary Hernbroth | August 5, 2019
By Gary Hernbroth “You’re never too good to get some help.” So says Shelby Hohenshil, 23, and just a year out of Michigan State University where she graduated last year from The School of Hospitality Business. But in some ways she has the wisdom of a wizened veteran when it comes to knowing what it takes to forge a successful career. Shelby landed a job right out of college at the monster-sized Hyatt Regency Chicago, the Windy City’s largest hotel at 2,032 rooms. But she has no misgivings. She knows she didn’t do it alone. “My mentor during my senior year at MSU played a huge role in getting me out of my comfort zone,...
When Customers Speak To Us, Are We Listening?
Gary R. Hernbroth | April 17, 2019
By Gary Hernbroth I firmly believe that we can learn a lot from our failures and setbacks – IF we pay attention. In fact, I recently spoke on this very topic at the Club Management Association of America's World Congress in Nashville. Several of my audience members enthusiastically shared their stories with each other, stories of how they failed, or suffered a setback, or screwed up, and how they learned from the experience and came out of it smarter and better-suited to deal with similar situations in the future. As with individuals, the same should hold true for businesses. Sometimes things break. Sometimes things go boom in the nig...
How Hospitality Companies Lose Good, Promising Talent – And For All the Wrong Reasons
Gary Hernbroth | October 26, 2017
By Gary Hernbroth When you don't read the signs, you lose good people I often wonder how some so-called business leaders get to be where they are, how they get their leadership roles. Not all, certainly, but some. They miss so much. They don't read the right tea leaves. They don't ask enough questions. And in some cases, they don't recognize the potential in their own up-and-coming leaders, either. The woeful tale described here comes from the hotel industry, but it could apply to any number of businesses. Sadly, this is by no means an isolated case. A bright young hotel professional, just seven months out of The School of Hospitality B...
Yes—Service is Selling, Too!
Gary Hernbroth | August 24, 2017
By Gary Hernbroth I don't know whether to laugh or cry when I hear someone say, "I'm not in sales, I'm in customer service." They apparently have not seen the light as to two important tenets that I've learned over my career, being on both sides of the sales and service coin: When you are selling someone something, you are providing a service to them; When you are giving someone customer service, you are in effect selling them something too. Here's why: When you sell a service or product, you are helping the person to get what they want, what they need, what they think they need, etc. The customer's percept...
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