Optimizing Your Online Channels: 9 Proven Ways to Make OTAs Work for You
Fig Cakar | May 22, 2017
By Fig Cakar, Managing Director – the Americas, SiteMinder Like Google, OTAs have their own algorithms to determine how hotels rank on their website. I would know; I worked at one for many years. And, while I (or anyone else) could never profess to understand the complete math behind hotel rankings on OTAs, it should come as no surprise that hotels that generate larger revenue for OTAs will almost always earn themselves a higher spot. After all, if an OTA is a million-dollar account for you, then you are a million-dollar account to them, too. For independent hotels, it's quite the chicken-and-egg conundrum, though, isn't it? Of co...
5 Important US Hotel and Travel Trends with the Power to Shape 2016
SiteMinder | January 28, 2016
By Fig Cakar, Managing Director – the Americas, SiteMinder The beginning of a calendar year is always a great time for reflection and assessing your hotel's success and achievements. It's the ideal time to set goals and plan your hotel's business and promotional activity for the next 12 months. It's also a good time to look at any industry trends that might affect the way your guests plan to travel over the coming year. Are travelers planning to dedicate more time to vacations? Which destinations are on must-visit lists? And, what technology trends are impacting the way they behave from initial search through to ac...
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