Fictional Press Release
A Fictional Press Release Can Be a Great Motivator
Shep Hyken | March 10, 2022
By Shep Hyken I’ve been asked many times how to get the C-suite to invest in customer service. There are plenty of good answers. My go-to response has always been, “Show them the numbers.” The C-suite loves numbers. Prove that spending $100 will make the company $200, and you just may capture the attention of a decision-maker in the C-suite. Now there is a new way to approach leadership with an idea, which is to write a Fictional Press Release. The Fictional Press Release is probably not what you think it is. It’s not a fake release with fake news. The word fictional does not refer to the contents of the press r...
Appointments/People on the Move
All Things Independent
More Than Half of the Global Markets Post RevPAR Growth of More Than 20% Versus 2019
Profiting From the Convergence of Wellness and Aging Populations
Pebblebrook Hotel Trust Completes Sale of The Hotel Colonnade Coral Gables, Autograph Collection
7 Restaurant Technology Trends to Watch in 2023
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.