Fictional Press Release
Shep Hyken | March 10, 2022
By Shep Hyken I’ve been asked many times how to get the C-suite to invest in customer service. There are plenty of good answers. My go-to response has always been, “Show them the numbers.” The C-suite loves numbers. Prove that spending $100 will make the company $200, and you just may capture the attention of a decision-maker in the C-suite. Now there is a new way to approach leadership with an idea, which is to write a Fictional Press Release. The Fictional Press Release is probably not what you think it is. It’s not a fake release with fake news. The word fictional does not refer to the contents of the press r...
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