For Young Affluents, The Experience Really Is ‘Everything’
Matt Ferebee | May 25, 2023
By Matt Ferebee The world of leisure travel continues to change, particularly as it relates to younger affluent travelers. Raised on the internet and fed a steady stream of content via social media, these younger guests are seeking out travel that delivers what they have become so accustomed to online and on social: relevant content that is as immediate as it is immersive. In the context of hotels and resorts, that ‘content’ includes everything destination-related that a guest experiences before, during and after their stay. This desire to be surrounded by a more integrated, memorable experience is not, of course, a new expectation ...
2022 Top 25 Historic Hotels of America Most Haunted Hotels
Historic Hotels of America | October 17, 2022
Historic Hotels of America® offers travelers spectacular experiences and stories to take home with them, including the history of where they stayed the night. Every historic hotel has a story to tell and some offer more than what is found in a history textbook. For some hotels, the past is not only present in the architecture and authentic character, but also–according to legends–in the souls residing within it. The historic hotels highlighted in the 2022 Top 25 Historic Hotels of America Most Haunted Hotels are places where generations of staff and guests pass on tales of spectral Revolutionary War soldiers, smoky silhouettes of U.S. Pr...
Experiential Hotel Packages Set to Bloom in the Post-Pandemic
Larry and Adam Mogelonsky | April 20, 2022
By Larry and Adam Mogelonsky The travel recovery that hotels are gearing up for over the next year will not see the same guest behavior as in 2019. The world has changed and hotels have to adapt to the new demands. One key direction where travel is headed is towards time maximization – filling a vacation or work trip with meaningful moments because you never know when the prospects of moving freely about the globe will grind to a halt once again. This concept of time maximization means that guests will be seeking hotel brands that aid with this goal by designing trips and itineraries that make those experiences a reality. Travelers ar...
The Guestbook Releases New White Paper, “Understanding Boutique Aficionados,” Analyzing Experiential Traveler Preferences and Booking Beha
The Guestbook | December 10, 2019
Cash back rewards innovator The Guestbook examines experiential travel market, helping boutique hoteliers harness actionable insights to drive direct bookings LOS ANGELES — December 10, 2019 — The Guestbook, the world's largest rewards program for independent and boutique hotels, today announces the release of a new white paper, entitled “Understanding Boutique Aficionados.” This informative new white paper breaks down the specific booking and travel behaviors shared by two distinct segments of experiential travelers and reveals insights collected by The Guestbook through a national research study, which surveyed 1,031 Americans ov...
Finding Meaning in Travel
Dr. Reza Etemad-Sajadi | November 1, 2018
By Dr. Reza Etemad-Sajadi and Marie Schöpfer For more and more travelers nowadays, vacations are less about the "fly and flop" and more about living an outstanding experience and finding meaning and purpose in their busy lives. Some travelers seek authenticity and want to really dive into the culture or destination they are exploring; some want to dedicate a portion of their trip to a charity, besides taking time for themselves and get involved in volunteering projects. People are traveling for new reasons As explained by Jean-François de Clermont-Tonnerre - Executive Producer of "Going Home to the Stars", a documentary that...
Bringing Experiential Travel to the Americas
JLL Real Views | March 1, 2018
By Maggie Nichols From sharing a yurt with a nomadic family to sleeping among the monkeys in jungle treehouses, today's travelers are increasingly on the lookout for authentic experiences and exotic adventures. This shift has created and fueled demand for experiential travel – a form of tourism where people focus on experiencing a destination by connecting to its nature and landscapes, culture, residents and way of life. Experiential travel first took off – and is still most prevalent – in Africa. Think luxury tents on the Serengeti plains of Tanzania or a safari in the wilderness of the Okavango Delta in Botswana. Now...
How Hotels are Using Art to Attract Experiential Guests
Ron Tully | March 9, 2017
By Ron Tully A decade and a few years after the new millennium, the tourism and hospitality industry have become witness of the rise of the newest breed of tourists and travelers alike, who are slowly dominating the globetrotting population. 'Millenials', as they are collectively called are individuals who are described as attention-seekers, modern and those who crave for learning while they travel. Fortunately, one of the newest and booming trends in hospitality and tourism is arts to quench their thirst. In previous years, hotel across the world have started to adapt the newest trend in the industry. Today, art is no longer merely for...
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