GCommerce | August 27, 2019
Erin Jelmini | GCommerce Solutions | Senior Marketing Strategist The current hotel digital advertising climate is “pay to play,” meaning that major platforms now prioritize paid advertising over organic posts, making it extremely hard for your hotel’s organic posts to gain any traction in the online marketplace. This being said, an organic social presence is still very important in the hotel space. When consumers are researching hotels they often turn to social media to help make their decision, and not having a social presence could come as a red flag. Six reasons why organic social media content is still important in the hospita...
GCommerce | May 6, 2019
Erin Jelmini | GCommerce Solutions | Marketing Strategist Video advertising is no longer an up and coming trend in the marketing world: it's here and it's already making a massive impact on consumer behavior. What is video advertising? Video advertising at a basic level is comprised of online display ads that use video instead of or alongside static images. However, in recent time video advertising has become more synonymous with video ads that play before, during, or after a video stream, such as on YouTube or Facebook. Why is this important? Video advertising has become the digital marketing trend in recent years, and it's only expec...
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