Accor Announces Partnership With SHe Travel Club, the 1st Hotel Label Focused on Women’s Traveling Needs
Accor | September 7, 2022
Accor, a world-leading hospitality Group, and SHe Travel Club, the only independent hotel label designed by women for women, today announce a partnership that aims to reimagine the female travel and hospitality experience. SHe Travel Club is the first and only hotel label that leverages technology and women’s individual feedback to create a label specifically designed around meeting their expectations and requirements. Key Accor brands including Sofitel, MGallery, Novotel and Mercure will be part of a 50-hotel pilot in Europe and in the Middle East to encourage the deployment and growth of the She Label. Its ambition is to work hand in h...
Amy La Sala | May 28, 2021
By Amy La Sala A sense of social responsibility is an important characteristic to possess on personal and professional levels, and now more than ever these values are integral to success in the future. Brandstanding is an important marketing trend related to brand authenticity, equality, inclusivity and social justice. We’ve been following the #Brandstanding trend for a few years now, and each year it’s picked up steam. Over the past few years, major social justice movements have taken place around the county and the world, and have made history. In light of the events of the past year and ongoing unrest and uncertainty, social justice...
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