engagement labs

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engagement labs

These Are the OTAs People Are Talking About on and off Social Media

Engagement Labs | June 20, 2017

NEW YORK, NY (June 20, 2017) – In a new, first of its kind analysis of combined offline and online consumer conversations, Engagement Labs released its TotalSocial® rankings on the top performing online travel agents (OTA) in the U.S. The rankings are based on Engagement Labs' proprietary TotalSocial data, which continuously measures the most important drivers of brand performance with respect to social media and word of mouth conversations. The analysis finds that the OTA category as a whole performs better in terms of offline (face-to-face conversations) as compared to online (social media). Also, the brands in the OTA categ...

Hilton Hotels Earns Honors in Word of Mouth, While Waldorf Astoria and Ritz-Carlton Get Upgraded in Social Media

Engagement Labs | March 10, 2016

Rankings of the Top U.S. Hotels Based on Social Media Performance and Word of Mouth Conversations TORONTO, ON – March 10, 2016 – Technology and data company Engagement Labs, released rankings on the top U.S. hotels on social media and through word of mouth (WOM) conversations. The data consists of proprietary social media measurement tools. Top 10 U.S. Hotels on Social Media and Word of Mouth Conversations "As March break descends upon us, the hotel industry is preparing for a boost in bookings," stated Bryan Segal, CEO at Engagement Labs. "Travelers are turning to social media to discover various options and receive recomm...

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