emily bowen
Brand Loyalty Supersedes Channel Loyalty
Travel Outlook | September 14, 2021
Why Hoteliers Should Embrace Loyal Customers, Regardless of What Channel They Use In the hospitality industry today, convenience is everything. Given the events of the last year, there’s no reason for hoteliers to prefer their customers come to them exclusively through their own channels. Instead, hoteliers should accept that customers have their own preferred channels and realize that customers can show brand loyalty without channel loyalty. The reality of travel in 2021 is that travelers have options when it comes to how they book and where they stay. Securing brand loyalty should be prioritized over channel loyalty. After all, if one...
1
Technology
2
Appointments/People on the Move
3
Operations
4
Industry Happenings
5
All Things Independent
Today's News
AHLA Message Following President Biden’s State of the Union Address
Miami and Qatar Markets Led the World in Hotel Profit Recovery in 2022
Has Legacy Hotel Technology Reached a Tipping Point of No Return?
U.S. Hotel Revenues, Profits and Labor Costs Reached Record-Highs in 2022
As the first news aggregate for the hotel industry, Hotel-Online is the industry’s must-read daily news source for everything hotel curated for busy professionals. Sign up today for industry news delivered to your inbox.