/Tag: emarketing


ZDirect to Debut New Response Center Feature at HITEC 2015

ZDirect | June 16, 2015

Newly launched functionality provides staff with direct access to guest survey response capabilities, while maintaining dialog records on each conversation for instant reference and enhanced customer service Hallandale, FL - June 16, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced the latest enhancement to its industry-leading eMarketing solution: an innovative new Response Center that gives properties the ability to quickly respond to guest feedback and provide improved service, via a centralized easy-access online portal. At HITEC 2015 on June 16-18, ZDirect is...

ZDirect’s RFM Analytics Maximize Hotel Revenue-Earning Potential Identifying Guest Spending Behavior

ZDirect | June 9, 2015

Recency, Frequency and Monetary Modeling (RFM) platform provides hoteliers with vital tool to segment and target most valuable guests during all stages of the hotel stay experience. Hallandale, FL - June 9, 2015 - ZDirect, a leader in above property marketing solutions and a pioneer in hotel marketing automation, has announced the launch of its Recency, Frequency and Monetary Modeling (RFM) functionality. ZDirect's innovative eCRM platform can now analyze the spending behaviors of each guest and provide staff with an easy to understand numerical value that serves to score a guest's financial value to the property. With RFM, hoteliers ca...

Marketers Wake Up: It’s Time To Hone Your Collaboration Skills

EyeforTravel | May 13, 2014

May 13, 2014 Thinking of your e-commerce strategy as a bit like a fashionable hairdo may sound offbeat but it may not be a bad idea, writes Ritesh Gupta A hairstyle worthy of the catwalks may look great in February but be so last-month by the end of May. So it is in the rapidly changing world of e-commerce, where you need to regularly revisit the look-and-feel of your digital assets to ensure customers stay engaged and relevant. In the travel industry this means responding quickly to new developments and opportunities like data-driven analytical intelligence. But while regular monitoring, spotting areas for improvement and execution of ...

GCommerce Expands to South Pacific EMarketing Firm to Deploy Local Strategy to Develop Tourist Trade

GCommerce | September 25, 2013

PARK CITY, Utah, September 25, 2013 - GCommerce Solutions, a hospitality-focused digital marketing company known for driving significant incremental revenue for branded and independent hotels worldwide, is expanding its own global footprint with new contracts for two hotels, the Equus Hotel, Marina Tower Waikiki, and a new restaurant, Park, in Waikiki, Hawaii. The announcement comes on the heels of the news that Principal Hayley Hotels and Coast Hotels, comprising 63 hotels in North America, France and the U.K., engaged GCommerce for their digital marketing endeavors. Firmly establishing its footprint in the Waikiki hotel market, GComme...

Digital Alchemys eMarketing Tools Help Hotels Provide Critical, Time-Sensitive Information to Guests

Digital Alchemy | June 10, 2013

Minneapolis - June 10, 2013 - When it comes to customer relationship management (CRM), the hospitality industry is one of the world's most challenging businesses. Since hotels operate 24 hours a day, they are often forced to deal with rapidly evolving situations and events that are sometimes out of their control. When a crisis occurs, hoteliers require a means to quickly and professionally communicate critical, time-sensitive information to both current and arriving guests who may be affected by a given situation. From unscheduled road construction or weather alerts to security emergencies, efficient guest communication is a critica...

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