email marketing
Email Ideas That Turn Lookers Into Bookers
Nicola Graham | July 20, 2021
Effective ways to drive email conversions on your campaigns Email is no doubt one of the most effective marketing tools for hotels to connect with past, present, and future guests. We’ve seen that even during a global pandemic, email shines through as one of the strongest, most reliable forms of communication. With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further. More than ever, hoteliers must maximize the use of this channel to ensure they stay consistent with their brand and share relevant, personalized information with their database. However, simply sending emails t...
How Privacy Protection Is Changing Email Marketing
Robert Schimmel | July 8, 2021
By Robert Schimmel Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. While consumers see these recent changes as beneficial, marketers are more than a little concerned. That is because these changes are on course to alter the foundation upon which virtually all digital marketing is based. While there is a future for email marketing, hoteliers need to be aware of what is happening so that they can adjust their strategies accordingly. In fact, hotels that prepare properly can get ahead of the competition and use this as a way to get...
A Little Incentive Goes a Long Way
PolyU’s School of Hotel and Tourism Management | May 26, 2021
With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering empirical evidence of how hotel firms can optimise their email advertising to attract and retain customers. By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry. This will...
A Novel Loyalty Solution Empowering Hotels to Grow Revenue Profitably
Laasie | February 4, 2021
Laasie introduces a proprietary AI powered loyalty platform designed to increase brand affinity and net revenue. New York, NY. February 4, 2021 - Laasie, the leading loyalty platform trusted by thousands of brands, launched a loyalty solution for the hospitality industry: Laasie Retain. The new solution looks at the entire customer journey, provides personalized and contextually relevant rewards, and foregoes tiers. Loyalty programs have the promise of being an extremely effective retention & marketing tool, but many fall short of their intended goals. Laasie uses data intelligently to power consumer engagement, reinventing...
Do You Want Your Emails to Have a Better “Open Rate?” Try These 6 Tipping Points Designed to Help You Accomplish That
Gary Hernbroth | October 15, 2020
By Gary Hernbroth "Irresistible attraction." "Curiosity." "Immediate attention." No, I'm not describing the light-headed feeling of romance. I'm describing three of the most critical elements that the subject line in your emails should contain. Just how important is the subject line? VERY. Without one -- and a good one, too -- your email is more likely to end up in the "delete" trash heap. TechJury reports that our average email inbox is 200 each day, with approximately 50% of them being spam. Alarmingly, 69% of email recipients report email as spam based solely on the subject line. Ouch! So what chance does your email h...
The Email Benchmarks – How Is Email Impacting Reopening?
Nicki Graham | July 15, 2020
By Nicki Graham How has reopening affected key email marketing metrics? In our recent Email Benchmark Report, we saw that even through a global pandemic, email continued to reign as the favored channel of communication for marketing and business. It has forged its way as one of the most effective ways to stay connected in a socially distanced world. As stated in our report, we saw a spike in email open and click-through rates and an increase in nights per booking in March and April 2020. This increase in nights per booking was due to a number of factors and different circumstances across the globe, but namely because those hotels...
Clairvoyix Announces Their Rapid Recovery Response – R3© Email Solution Designed to Help Hotels When They Need It Most
Remington | March 31, 2020
Hospitality industry’s leading enterprise class marketing automation company is offering affordable outsourced transient/leisure and group email marketing. LAS VEGAS, NV (March 31, 2020) – Clairvoyix, the leader in enterprise class, hospitality-specific marketing automation, announces their Rapid Recovery Response – R3© solution, designed to give hoteliers the simplest and least expensive email marketing tool available. “We recognize that many hotels are open or will be opening soon, and we also know that they may not have sales and marketing staff on hand to deploy an email campaign” said Mike Schmitt, CEO of Clairvoyix. “...
Back to Basics: Top Five Email Marketing Best Practices for Hoteliers
HEBS Digital | April 16, 2019
Email marketing is a vital part of a hotel's CRM efforts, but for many, it remains a complex, uncharted landscape. The good news is, it's not as hard as it seems. These days, a wide array of user-friendly platforms make it easy to maintain and manage an email list, design collateral, automate sends, and gather analytics. However, it's important to keep some important best practices in mind. So, without further ado, here's our list of the top five email marketing best practices for hoteliers. 1. You're Only as Good as Your List Good email marketing starts with a good email list. However, many hotels are stuck with an old list that's been...
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