email marketing
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
Email Design Trends Ready to Take Over 2022
Chris Bram | December 7, 2021
By Chris Bram With 2021 nearly in the rear view mirror, it’s time to look ahead and get ready for a fresh start in 2022 – beginning with your email design. While several trends from last year are poised for growth in the months ahead (like dark mode and soft gradients), we are also seeing new opportunities for marketers to get creative and encourage guests to connect with your brand in new, exciting ways. So without further ado, let’s explore the design trends ready to invade your inbox in 2022. Trend 1: Soothe your audience with soft gradients We’ve seen this trend grow steadily over 2021 and for good rea...
Email Ideas That Turn Lookers Into Bookers
Nicola Graham | July 20, 2021
Effective ways to drive email conversions on your campaigns Email is no doubt one of the most effective marketing tools for hotels to connect with past, present, and future guests. We’ve seen that even during a global pandemic, email shines through as one of the strongest, most reliable forms of communication. With recent privacy changes affecting targeted ads, the importance of email marketing is poised to increase even further. More than ever, hoteliers must maximize the use of this channel to ensure they stay consistent with their brand and share relevant, personalized information with their database. However, simply sending emails t...
How Privacy Protection Is Changing Email Marketing
Robert Schimmel | July 8, 2021
By Robert Schimmel Privacy is the issue on most people’s minds these days when it comes to technology, and companies are responding by giving users more control over their data. While consumers see these recent changes as beneficial, marketers are more than a little concerned. That is because these changes are on course to alter the foundation upon which virtually all digital marketing is based. While there is a future for email marketing, hoteliers need to be aware of what is happening so that they can adjust their strategies accordingly. In fact, hotels that prepare properly can get ahead of the competition and use this as a way to get...
A Little Incentive Goes a Long Way
PolyU’s School of Hotel and Tourism Management | May 26, 2021
With the right email marketing campaign, a hotel can thrive in an industry characterised by cutthroat competition, according to Dr Daniel Leung and Ms Megan Tsou of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University. Drawing on the experiences of real-life Chinese consumers, the authors provide pioneering empirical evidence of how hotel firms can optimise their email advertising to attract and retain customers. By appropriately framing their price promotions and personalising their emails to suit travellers’ unique cultural backgrounds, hotels can regain a foothold in their weakened industry. This will...
A Novel Loyalty Solution Empowering Hotels to Grow Revenue Profitably
Laasie | February 4, 2021
Laasie introduces a proprietary AI powered loyalty platform designed to increase brand affinity and net revenue. New York, NY. February 4, 2021 - Laasie, the leading loyalty platform trusted by thousands of brands, launched a loyalty solution for the hospitality industry: Laasie Retain. The new solution looks at the entire customer journey, provides personalized and contextually relevant rewards, and foregoes tiers. Loyalty programs have the promise of being an extremely effective retention & marketing tool, but many fall short of their intended goals. Laasie uses data intelligently to power consumer engagement, reinventing...
Do You Want Your Emails to Have a Better “Open Rate?” Try These 6 Tipping Points Designed to Help You Accomplish That
Gary Hernbroth | October 15, 2020
By Gary Hernbroth "Irresistible attraction." "Curiosity." "Immediate attention." No, I'm not describing the light-headed feeling of romance. I'm describing three of the most critical elements that the subject line in your emails should contain. Just how important is the subject line? VERY. Without one -- and a good one, too -- your email is more likely to end up in the "delete" trash heap. TechJury reports that our average email inbox is 200 each day, with approximately 50% of them being spam. Alarmingly, 69% of email recipients report email as spam based solely on the subject line. Ouch! So what chance does your email h...
The Email Benchmarks – How Is Email Impacting Reopening?
Nicki Graham | July 15, 2020
By Nicki Graham How has reopening affected key email marketing metrics? In our recent Email Benchmark Report, we saw that even through a global pandemic, email continued to reign as the favored channel of communication for marketing and business. It has forged its way as one of the most effective ways to stay connected in a socially distanced world. As stated in our report, we saw a spike in email open and click-through rates and an increase in nights per booking in March and April 2020. This increase in nights per booking was due to a number of factors and different circumstances across the globe, but namely because those hotels...
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