economic downturn
Loyalty Programs Should Help Soften Impact of Any Economic Downturn on Hotel Sector
CBRE Hotels | April 11, 2023
A record number of loyalty program members should help hotel brands lower their customer acquisition costs, increase direct-to-consumer engagement and offset any occupancy shortfalls during an economic downturn. Direct access to a base of loyal customers is a benefit to owning and operating a branded hotel. Loyalty members can help drive occupancy during off-peak periods or weaker economic conditions. Loyalty members redeemed a record number of points in 2022 that were earned and saved during the pandemic. Publicly available loyalty program metrics of five major U.S. hotel brands suggest that it may take may take more points than in the...
The Guestbook and Fuel Partner to Release White Paper, “Navigating Troubled Times,” to Help Hoteliers Manage Economic Uncertainty
The Guestbook | March 16, 2020
Cash back rewards innovator The Guestbook and hospitality digital solutions provider Fuel provide insight and tips for hoteliers who must balance short-term impacts and long-term prosperity. Las Vegas and Myrtle Beach, SC — March 16, 2019 — The Guestbook, the world's largest rewards program for independent and boutique hotels, and Fuel, the premier software provider and digital agency for the hotel industry, have partnered to release a new white paper addressing the economic challenges facing hoteliers in the coming months and how to weather them. Titled “Navigating Troubled Times,” the informational white paper explores key strate...
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