distribution strategy

/Tag: distribution strategy

distribution strategy

Three Ways Hoteliers Are Kicking Silos of Technology for Good (Finally)

Klaus Kohlmayr | October 26, 2018

By Klaus Kohlmayr Stop me if you've heard this before: In the age of OTAs and industry disruption, effectively managing a complex channel and distribution strategy is critical to a hotelier's bottom line. Yet archaic technology and a "this is how we've always done it" mindset are holding us back. Oh, you've heard it? Me too. For years, actually. So why are we still here? And more importantly, what are we doing to change? Because it feels like we're stuck in the same old rut. A few hoteliers seem to have figured it out. They've realized that an integrated distribution strategy, along with its intertwined relationship to sales, loyalty an...

A Comprehensive Approach to Hotel Channel Distribution

the Author | May 29, 2018

By Ellis Connolly Over the past decade, the hotel industry has experienced dramatic changes, particularly in the area of hotel channel distribution. Big brands, online travel agencies (OTAs), global distribution systems (GDS's), and metasearch websites are all vying for customer attention, and it's all affecting hotel margins. In order for hotels to navigate this shifting distribution paradigm, and optimize their channel mix, they must take an in-depth look at the costs and benefits of their channels: direct, indirect, online, and offline. By analyzing these channels, hotels can develop a holistic strategy that creates revenue and profi...

What TripAdvisor’s New Sponsored Placements Ad Format Means for Hoteliers

HEBS Digital | May 14, 2018

by Jason Price, EVP, HEBS Digital Gaining visibility on websites such as Kayak, Expedia, and the largest travel website with over 570 million reviews and opinions across the globe, TripAdvisor, is a core component to any hotelier's distribution strategy. Therefore, when TripAdvisor comes out with a new product, the industry is abuzz trying to understand implementation and determine if it's a good fit for their property. Following the recent announcement of TripAdvisor's new ad format called Sponsored Placements, we have outlined some of the top questions hoteliers may have and some tips for implementing this new offering. First, What Ar...

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