distribution channel
Amadeus Data Reveals Los Cabos, Mexico to Be Top Hotel Destination for Christmas and New Year’s Travel
Amadeus’ Demand360+ | December 7, 2023
Unique forward-looking market insights show the top global destinations for holiday travel, with Mexico and APAC leading the way As we head towards the festive season, hoteliers are preparing for demand as people look to travel over Christmas and New Year’s Eve. Global technology provider Amadeus, with its unique forward-looking business intelligence data, is seeing a peak in demand over the Christmas and New Year period across major markets around the world. Amadeus’ Demand360+® data as of November 27, 2023, shows that global hotel occupancy for the weeks of Christmas and New Year’s is already at 23%. This is up 10 % fro...
Market Trend: Refining SEM Strategies for Full-Funnel Marketing
Carly Ferranolo | December 5, 2023
By Carly Ferranolo The hospitality industry saw unprecedented travel demand in 2022. Pent-up desire to get out of the house and escape the same 10-person circle incited the masses to jump on planes to anywhere outside their 50-mile radius. As a result, the average booking conversion rate (CVR) on SEM jumped from 0.90% in 2021 to 1.40% in 2022, an increase of 56% YoY. That’s almost 3x the average during the height of the pandemic in 2020. Where did this increase in demand come from? The simple answer is the middle funnel. The marketing funnel refers to the journey a customer takes from ideation to execution of a purchas...
Amadeus’ Latest iHotelier® StayPlus Capabilities Enable Curated Hotel Experiences That Drive Profitability
amadeus | September 12, 2023
The industry leading central reservations system and booking engine offers a strategic set of integrated capabilities for hotels to capture and convert more bookings September 12, 2023— The rising need for hotels to generate more revenue-enhancing opportunities that go beyond guest rooms has contributed to demand for a central reservations system (CRS) and booking engine that is simple, intuitive, and has the power to personalize guest experiences. Today, Amadeus is proud to introduce iHotelier StayPlus™ – an innovative set of capabilities that empower hoteliers to create curated guest experiences and manage promotions all in one ea...
Australia’s Rottnest Island Authority Deploys P3’s Custom Booking Engine to Address Unique Property and Guest Needs
P3 Hotel Software | August 29, 2023
Customized booking solution from P3 modernizes and streamlines booking process for guests of one of Australia’s most unique and diverse tourist destinations. August 29, 2023 — Dublin & Denver — Hotel software solutions provider P3 is being credited for transforming the booking process for Rottnest Island Authority, after developing a customized booking engine that effectively addresses the authority’s diverse range of accommodations and guests. A popular island destination situated just offshore from the city of Perth in Western Australia, Rottnest Island Authority operates Stay Rottnest, offering an expansive array of accommod...
Cloudbeds Announces Partnership With Vrbo
Cloudbeds | July 27, 2023
Full API integration will grant Cloudbeds customers access and visibility to a worldwide market of vacation rental-focused travelers San Diego, July 27, 2023 — Cloudbeds, the hospitality management platform powering more reservations and happier guests for lodging businesses around the globe, today announced its integration with Vrbo. Through a full API connection, owners and operators can manage all aspects of their Vrbo listing through the Cloudbeds platform. The integration creates a superior user experience with automation in onboarding, managing rates and availability, reconciliation, and more. As one of the world’s premier ...
Why Should Hotels Use Flexible Rates to Increase Bookings
Cendyn | June 7, 2023
Stand out to travelers on Expedia Group sites with refundable rates Flexibility is a major priority for travelers today. In a recent Expedia Group traveler survey, more than a third of respondents said they filter for refundable cancellation policies when searching for accommodations on a travel booking website. This means if you don’t offer a refundable rate, you will disappear from a third of traveler searches on Expedia Group sites. Why list on Expedia if that’s the case? By leveraging sites like Expedia, hoteliers ensure they have a good channel mix, allowing them to expand the reach of their offering by tapping into more than 60 m...
ChatGPT: How Conversational Bots Will Be the New OTAs
Sérgio Serra | February 16, 2023
By Sérgio Serra In late November 2022, OpenAI unveiled ChatGPT to the world, calling it a trained model that interacts in a conversational way. I’m sorry if the title of this article misleads you, but heads up, this is not an article about ChatGPT. It’s an article about how conversational bots based on Large Language Models (LLMs) can shape the future of the hospitality industry. Unlike many other technologies, this is a breakthrough that virtually everybody can understand and see many uses, a key one being online search. It’s simpler to pose a question and get a straight answer, rather than browse through different websites look...
Era of the Underdog: 4 Ways Modern Hotel PMS Enable Independents to Compete Like Major Brands
Warren Dehan | October 13, 2022
By Warren Dehan Operators looking to regain control of their businesses in a limited labor market should analyze their booking, check-in/-out, kiosk integration and two-way communications practices Travelers are no longer willing to compromise on the guest experience – and thanks to modern property-management system (PMS) technology, they don’t have to. Independent hoteliers today have the capability to create a guest experience that can exceed what larger brands are currently providing, all while improving operational workflow and labor requirements. Access to these capabilities may even be available through a hotel’s existing PM...
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