Vertical Booking | July 3, 2018
Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA One of the best – and worst – things about the hospitality industry is how much most hotels have in common: they're offering relatively similar products and have a great deal of competition within their immediate marketplace - other hotels, alternative accommodations and the OTAs - which, in most cases, leaves hoteliers waging an uphill battle to profitability. But instead of thinking outside of the box when it comes to boosting direct bookings, decreasing the cost of acquisition and increasing ove...
Vertical Booking | June 8, 2018
Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA Remember last week when we decided that discounting is for dummies – and made it official by shouting it from our rooftop patios? If not, you've got some catching up to do! Today, I'm going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. So, let's get started. Close your eyes and think back to the last time that you were more than satisfied with a hospitality experience –...
Vertical Booking | May 29, 2018
Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA For many years, hoteliers have been throwing away potential revenues right-and-left, offering huge discounts to lure bookers back from the OTAs and alternative accommodation options. I'm here today to tell you something that I need you all to hear: discounting is the best way for your hotel to go from profitable with a high cost of acquisition, to a property with high occupancy, a low cost of acquisition, but (and this is a BIG but) one that is barely able to afford to stay in business. I know that if I listen...
Hotwire | October 23, 2013
LONDON, Oct. 23, 2013 -- Hoteliers are becoming wary of discounting and frequent sales as they evaluate the long-term effects on brand perception, a survey of European hoteliers carried out by Hotwire.com® reveals. Seventy-five per cent of hoteliers indicated that discounting is having a negative impact on their brand.* Five years ago, as the recession hit and consumers began tightening their purse string, hotels have responded with discounts and sales. Consumers have quickly become addicted as shown by the Hotwire® 'Britain on Sale' report released earlier this year: more than half of today's consumers never or rarely pay full price ...
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