direct bookings
Maximizing Your Relationship With OTAs
Tim Lee | January 13, 2020
By Tim Lee The relationship between hotels (particularly major international brands) and Online Travel Agencies (OTAs) may sometimes seem an uneasy alliance. Major hotel companies, such as Hilton, Marriott and IHG, are adding policies on price match guarantees to encourage direct bookings and detract from the perceived value of OTAs. Meanwhile, OTAs push even harder for competitive pricing and invest hundreds of millions of dollars in Search Engine Marketing (SEM) to increase their market share. Due to acquisitions and mergers over the last two decades, most OTA brands are a part of, or work with the two largest players in the space: Bo...
Watch Now: How to Capitalize on the Journey to Increase Direct Bookings
NextGuest Digital | October 11, 2019
We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. In our latest webinar with Sojern, we discuss strategies for reaching potential guests throughout the entire travel planning journey and address key digital moments in each phase that shape and influence the booking decision. Speakers include Amy Devlaliwalla, Senior Director of Global Partnerships and Strategic Accounts at Sojern, and Margaret Mastrogiacomo, Executive Vice President of Strategy at NextGuest. Click here to watch the webinar....
Give Yourself a Round of Applause…
Vertical Booking | April 18, 2019
By Mark Lewis-Brown, CEO & President of Vertical Booking USA It's an exciting time for you, as a hotelier. Why, you ask? Because hotels are making huge leaps in taking back bookings from the OTAs. According to Phocuswright, "direct bookings accounted for around 49% of U.S. hotel and lodging online gross bookings, versus OTAs at 51%" last year. And here's some even better news… Phocuswright predicts that direct bookings will increase to a 50% share by 2022! Can you imagine that?! For the first time, possibly ever (since the invention of the Internet), hotels will have greater control over their own bookings and revenues. And h...
Want More Direct Bookings? Give the Best Answers
Tambourine | March 6, 2019
Driving direct bookings on your hotel's website isn't just about using tactics like social advertising, PPC campaigns and SEO to ensure a steady flow of visitors to your homepage. It's equally important to ensure that once those viewers arrive, your site is anticipating and answering the questions potential customers have, which in turn moves them along through the booking funnel. According to research by the Nielsen Norman Group, you have about 10 seconds to convince a visitor to stay on your site and potentially make a purchase, before they bail and look elsewhere. That's true for customers looking to buy a hotel stay or a new pair of...
How 5 Hotels Compete With OTAs by Showcasing Unique Local Experiences
Nancy Huang | October 25, 2018
By Nancy Huang Today's travelers are no longer content with merely visiting a destination and have the same experience as everyone else. They increasingly yearn for something unique and want to explore the places they visit through a local perspective. This emerging need represents a huge opportunity for hotels. By creating in-depth destination guides, or by hosting their own locally-led tours, hotels can make their properties more desirable to drive more direct bookings. The following post highlights five hotels that are promoting their destinations with engaging neighborhood guides and authentic local experiences. But before diving...
Choosing the Right Online Marketing Channel, a Concern for Business Owners
TripAdvisor | July 26, 2018
Online Reputation Management, Mobile Experience and Driving Direct Bookings Critical Areas of Focus for U.S. Travel Businesses, According to New TripAdvisor-Ipsos MORI Study NEEDHAM, Mass., July 26, 2018 -- TripAdvisor, Inc. (NASDAQ: TRIP) today announced the results of its 2018 "Hospitality Sector Report" in partnership with Ipsos MORI showcasing the top concerns and areas of focus for travel businesses, including hotels, restaurants, experiences, tours and attractions listed on TripAdvisor. The results of the study reveal a U.S. travel industry adapting to an increasingly mobile marketplace, focused on online reputation mana...
Paramount Lodging Advisors (PLA) Leads the Successful Sale of the Downtown Milwaukee Hyatt Regency
SiteMinder | July 5, 2018
Paramount Lodging Advisors (PLA) is pleased to announce the sale of the Hyatt Regency Milwaukee. PLA was exclusively engaged to represent the seller in the transaction of the 481-room full-service property in downtown Milwaukee. The marketing efforts were led by Senior Managing Directors Bennett Webster and Brent Clemens, and Managing Director Adam Montufar. "We were pleased to continue our strong track record of success in Wisconsin and we were not at all surprised with the particularly high offer count on this deal," noted Montufar. "We feel the activity is emblematic of the strong growth prospects for downtown Milwaukee with the open...
Discounting Is for Dummies – Part Two
Vertical Booking | June 8, 2018
Drive More Direct Bookings Without Sacrificing Your Bottom Line By Mark Lewis-Brown, CEO & President at Vertical Booking USA Remember last week when we decided that discounting is for dummies – and made it official by shouting it from our rooftop patios? If not, you've got some catching up to do! Today, I'm going to share the second (of three!) important takeaway from this article series: how hotels can boost direct bookings WITHOUT discounting or adversely affecting their bottom lines. So, let's get started. Close your eyes and think back to the last time that you were more than satisfied with a hospitality experience –...
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