direct bookings
Artificial Intelligence Collaboration Between P3 and Arvoia Delivers Personalized Guest Experience to Drive Direct Bookings at Hotels
Arvoia | January 4, 2022
DUBLIN — January 4, 2022 — Hotels have a new weapon at their disposal in the battle for direct bookings with the launch of a ‘game-changing’ booking engine powered by artificial intelligence (AI). The innovative new product integrates advanced-AI technology from Arvoia, the leading AI provider in hospitality, into the market-leading booking engine created by hotel software solutions provider P3. Arvoia’s AI utilizes technology similar to that used by Netflix and Instagram, in order to deliver a unique booking experience to each guest. The P3 booking engine is now AI powered as a result of the collaboration with Arvoia and can ...
SHR Expands Google Connectivity to Drive Direct Traffic Through Free Booking Links
SHR | July 29, 2021
Windsurfer Booking Engine clients now have the ability to capture direct bookings from the world’s largest search engine by appearing throughout Google search results at no cost. HOUSTON, July 29, 2021 — SHR, Sceptre Hospitality Resources, a leading provider of technology that helps hotels execute their best revenue generation strategies, has teamed up with Google to provide its clients with the search giant’s newest product, Free Booking Links. Free Booking Links appear organically in Google search results when users search for hotels and can be used to drive traffic directly to the hotel, avoiding costly OTA commissions. Free bo...
What Your Direct Bookings Can Learn From Streaming Services
Larry and Adam Mogelonsky | March 17, 2021
By Larry and Adam Mogelonsky Streaming services will be a hallmark of modern culture for the next decade. But just as important as the content on platforms like Netflix, Disney+ or Amazon Prime is the user interface through which subscribers access said content. Therein, what we advise is to learn from the best and apply some aspects of what streaming services do great to increase guest engagement on your own booking engine. Some of the elements on these streaming services that are worth investigating to see how they can be applied to your brand.com include but are not limited to: Fast load times Image-first browsing Near end...
The Battle for Direct Bookings Is Hand-to-Hand Combat, Not Aerial Strafing
Doug Kennedy | March 11, 2021
By Doug Kennedy For years now, hotels have been fighting desperately to win back market share from third parties such as Online Travel Agencies and thus reduce the cost of customer acquisition. Huge sums are spent on strategic initiatives such as ad campaigns, updating guest loyalty programs, improving organic and paid SEO, making sure the website tells the hotel’s story and ensuring a smooth journey from looking-to-booking. All of this increases the likelihood that a prospective, web-surfing guest may engage with the hotel directly. In military terms, I would say it is sort of like aerial strafing because the “ammo” has a mostl...
Five Ways Focused Service Hotels Can Increase Direct Voice Bookings
Doug Kennedy | November 11, 2020
By Doug Kennedy Although they are generally outperforming other lodging segments, most if not all focused and selective service hotels are looking to build occupancy and rate. Indeed, hoteliers can and should continue to focus on digital marketing opportunities to the full extent. However, let us not forget some old-school “analog” ways to generate revenue. Here are a few ideas for training and development. • Offer a small cash incentive for every voice booking secured by the front desk. I know some leaders will say that taking voice bookings is already part of the job description, but I can tell you from experience that mon...
Sojern Adds Metasearch to Multichannel Digital Marketing Platform Led by New Head of Product
Sojern | October 28, 2020
SAN FRANCISCO – October 28, 2020 – Sojern, a leading provider of digital marketing solutions for travel, today announced the addition of metasearch to its multichannel digital marketing platform designed for hotels, attractions and destinations. Now travel marketers can access all major digital marketing channels from a single provider: metasearch, display, native, video, connected TV, search, and social. For more than a decade Sojern has built tools to help customers drive more direct bookings to their websites. Underpinned by proprietary data science and machine learning technology, Sojern’s Traveler Platform leverages travel data so...
Maximizing Your Relationship With OTAs
Tim Lee | January 13, 2020
By Tim Lee The relationship between hotels (particularly major international brands) and Online Travel Agencies (OTAs) may sometimes seem an uneasy alliance. Major hotel companies, such as Hilton, Marriott and IHG, are adding policies on price match guarantees to encourage direct bookings and detract from the perceived value of OTAs. Meanwhile, OTAs push even harder for competitive pricing and invest hundreds of millions of dollars in Search Engine Marketing (SEM) to increase their market share. Due to acquisitions and mergers over the last two decades, most OTA brands are a part of, or work with the two largest players in the space: Bo...
Watch Now: How to Capitalize on the Journey to Increase Direct Bookings
NextGuest Digital | October 11, 2019
We all know from experience that a lot goes into planning the perfect vacation, and with so many devices and planning resources, the journey is complex. In our latest webinar with Sojern, we discuss strategies for reaching potential guests throughout the entire travel planning journey and address key digital moments in each phase that shape and influence the booking decision. Speakers include Amy Devlaliwalla, Senior Director of Global Partnerships and Strategic Accounts at Sojern, and Margaret Mastrogiacomo, Executive Vice President of Strategy at NextGuest. Click here to watch the webinar....
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