Travel Outlook | February 17, 2021
John Smallwood CEO Travel Outlook Scott Meldrum Founder, Principal Strategist Digitality How to Optimize Digital Marketing Performance via Voice In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, there are many opportunities to optimize digital marketing performance within the voice channel. In fact, these two communication channels co-exist in ways that are very symbiotic. In this article, we’ll ex...
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