HSMAI Offers New Essentials Online Courses in Hotel Revenue Optimization, Digital Sales, and Data Analytics
HSMAI | June 15, 2020
The Hospitality Sales and Marketing Association International (HSMAI) is introducing three new collaborative educational experiences: Hotel Revenue Optimization Essentials, Hotel Digital Sales Essentials, and Hotel Data Analytics Essentials, in addition to the well-attended Hotel Digital Marketing Essentials series, to help professionals across the hospitality industry further develop their skills and abilities. Each course is led by expert faculty and is five to six weeks long. The Essentials series are 100% online and instructor-led. “Hotel leaders must be prepared for the industry recovery that lies ahead,” said Robert A. Gilbe...
December 23, 2019
By Nicolas Lajambe A recent study by Walker predicts that the customer experience (CX) will overtake price and value as the most important unique selling proposition (USP) for customers by 2020. For hotels, it is therefore essential to focus on providing an exceptional guest experience. Read on to discover how you can improve your guest experience and increase direct sales by 50% to your hotel as a result. Becoming a guest experience-centric hotel The guest experience includes all customer touchpoints with your hotel. They include the following areas. 1. Online interaction Touchpoints during this period are driven by online search en...
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