digital marketing
Introducing Cloudbeds Amplify: The Intelligent Digital Marketing Solution Driving More Direct Bookings for Independent Hoteliers
Cloudbeds | May 25, 2022
Leading hotel technology platform Cloudbeds acquires AdsHotel and Odysys to level the playing field in the high-cost competition for direct bookings with new digital marketing service (SAN DIEGO) — Cloudbeds, the hospitality industry’s fastest-growing technology provider, unveiled today the expansion of its hospitality platform with its newest solution, Cloudbeds Amplify. Set for release in early Fall, the comprehensive done-for-you digital marketing service leverages advanced technologies to optimize customers’ online presence, drive more direct bookings and increase revenue. Cloudbeds Amplify services include website creation and...
HotelSiteXPRESS Helps Hotels Thrive With Affordable Website Solutions
Lodging Interactive | May 11, 2022
Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry, today announced the next generation of its HotelSiteXPRESS bespoke website and digital marketing solutions tailored to meet the needs of independent and branded properties. HotelSiteXPRESS offers an affordable mix of hotel website design and hosting along with digital marketing services on a low-cost, monthly subscription basis with no long-term contracts. “Since 2001, we’ve helped hundreds of full-service luxury properties capture increasing levels of online market share throu...
Vizergy® Teams With Sabre Hospitality at AAHOACON 2022 in Baltimore
Vizergy® Digital Marketing | April 12, 2022
Long standing partners bring together best in class digital marketing and distribution services. JACKSONVILLE, FL – April 12, 2022 – Vizergy® Digital Marketing, a leader in digital marketing and sales for the hospitality industry, today announced that they will be joined by Sabre Hospitality at AHHOACON 2022 thia week in Baltimore. The joint effort is an extension of a strategic alignment announced in August of 2021, which brings together the two best-in class platforms in digital marketing and hotel distribution. By unifying Sabre’s industry-leading CRS and distribution capabilities with Vizergy’s high-performing websites, custo...
The Cookieless World is Already Here. Are You Ready?
GCommerce | April 6, 2022
For many months, agencies and industry prognosticators (including GCommerce) have used publications like this one to warn about coming changes to advertising tracking and “cookies”. Together we have warned about the impact such changes will have on hotel’s abilities to conduct marketing as usual. We’ve warned about hotels’ lack of ability to accurately track revenue in the future, or that essential tools like remarketing will be forever changed. These warnings have likely got your attention. So what to do with this newfound concern? How do you, as a responsible hotelier, take the necessary steps to both understand the intricaci...
HSMAI to Honor GCommerce Solutions With Bronze Adrian Award for Outstanding Travel Marketing
GCommerce | March 10, 2022
Adrian Award winners will be celebrated at an in-person event on Wednesday, March 30, 2022 Park City, UT, (March 10, 2022) – The Hospitality Sales & Marketing Association International (HSMAI) will honor GCommerce Solutions with a Bronze Adrian Award for travel marketing excellence for its winning entry in the 65th annual Adrian Awards, the largest and most prestigious global travel marketing competition. For 2021, HSMAI designed the Adrian Awards to reflect the current travel landscape, with Focus Categories of Recovery Marketing, Recovery Campaign Evolution, Technology Innovation, and Corporate Social Responsibility, in addition ...
Travel Brands Need to Use Social Media to Directly Engage With Younger Cohorts
GlobalData | March 3, 2022
With social media proving to be the most cost-effective and impactful way of directly getting engaged with younger consumers, travel companies have begun to invest time and resource into this space for faster outreach and connection, finds GlobalData, a leading data and analytics company. GlobalData’s Job Analytics Database reveals that there was a 175.8% increase in social media-related jobs in the travel and tourism industry from 2020 to 2021. This showcases that an increasing amount of travel companies have acknowledged the importance of social media for brand engagement and customer service. According to GlobalData, *30% of Gen Z ...
Lodging Interactive Selects ReviewPro to Power Its CoMMingle:Engage Reputation Management Services
Lodging Interactive | March 1, 2022
PARSIPPANY, March 1, 2022 - Lodging Interactive, award-winning digital marketing, reputation management, and social media marketing agency exclusively serving the hospitality industry, today announced it had implemented ReviewPro’s online customer review platform to power its CoMMingle:Engage reputation management services. “Over the past six months, we have evaluated numerous guest review SaaS platforms and have found ReviewPro to be the most advanced and best suited to meet the unique needs of our CoMMingle:Engage reputation management services business,” said DJ Vallauri, Founder and CEO of Lodging Interactive. “The ReviewPro pl...
What Makes an Effective Digital Marketing Strategy and How to Craft One
Dr Valentina Clergue | February 9, 2022
By Dr Valentina Clergue Over the past decades, marketing practice has increasingly focused on creating online interactions between organizations and their consumers. This shift is spurred by multiple developments, such as the growing internet penetration, the increasing sophistication of devices, as well as the greater connection speed that network technology offers. The increasing relevance of digital marketing is underlined by the significant increase in spending on digital advertising, which is estimated to grow from $335bio to $645bio in the period between 2019 and 2024. Digital marketing refers to a set of different digital tool...
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Today's News
myDigitalOffice Acquires Datavision to Expand Hotel Performance & Analytics Footprint
UniFocus Unveils Gratitude Digital Tipping Solution at HITEC 2022 to Boost Hotel Staff Salaries and Enhance Employee Retention
Cloudbeds Acquires Whistle, Moves to Solve Friction in Guest Journey
PPDS Unveils a New Line of Hygiene-Focused, Efficient, and Virtually Bezel-Free Voice-Controlled Philips MediaSuite Hotel TVs at HITEC 2022
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