digital marketing
Introducing Pre-Made Social Media Posts for Hotels & Restaurants
Pipeline Social Media | April 26, 2021
By Maiya Wall / Pipeline Social Media The Pipeline team is excited to offer a new product to hospitality professionals—Social Media Post Packs: Ready-made posts for Facebook, Instagram, Twitter, or wherever you share posts! Our May Holiday Pack features 27 complete social media posts, including graphics, animated graphics, and captions, for the top holidays in May. What’s Included in the May Social Media Holiday Pack? Cinco de Mayo: 3 captions / 2 graphics / 1 animated graphic Memorial Day: 3 captions / 3 graphics / 1 animated graphic Mother’s Day: 4 captions, 3 graphics / 1 animated graphic National Armed Force...
Lodging Interactive’s RFPAssist Generates SMERF Event Leads to Hotels
Lodging Interactive and Commingle:Engage | April 21, 2021
Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced that, RFPAssist, its lead generation service now delivers SMERF (Social, Military, Educational, Religious and Fraternal) event sales leads to hotel sales teams. Originally developed to capture wedding sales leads, the service has now been enhanced to capture opportunities in other SMERF markets. “Our RFPAssist event lead generation service has proven to be extremely effective in driving wedding and catering leads to our hotel clients, generating on average 50+ new w...
How Can Your Property Emerge as a Winner In 2021?
Max Starkov | March 22, 2021
By Max Starkov STR just released another set of disturbing hospitality industry data: due to the pandemic, in 2020 hoteliers slashed their marketing spending by 51.5% compared to 2019 (STR, 2021). Sales and Marketing Labor Costs decreased by similar percentage, which indicated an even bigger calamity: not only the property's marketing presence diminished by more than half, but the institutional marketing knowledge and expertise was decimated. Unfortunately, many hoteliers are continuing with similar shortsighted budgeting decisions in 2021, without considering the long-term implications. This year hoteliers must make the hard choice ...
Lodging Interactive Helps 2 & 3 Star Properties Thrive Online With Affordable Website Solutions
Lodging Interactive | March 3, 2021
Award-winning digital marketing and social media engagement agency, Lodging Interactive, announced the continued expansion of its HotelSiteXPRESS custom website and digital marketing programs tailored to meet the unique needs of 2 and 3-star properties. HotelSiteXPRESS offers an affordable mix of digital marketing services on a low-cost, monthly subscription basis with no long-term contracts and a website ownership program. “Since 2001 we’ve helped hundreds of full-service luxury properties capture increasing levels of online market share through our various technology and service offerings. And now, for properties with limited bu...
Tiered Marketing Approach to Hotel Recovery
Stephanie Smith | February 18, 2021
By Stephanie Smith Hotel markets across the US are behaving differently. They are rebounding at a different pace. Even hotels within the same market are not seeing the same patterns. While you cannot predict the future, you still need a plan. A tiered plan will give you what you should be doing now, then when there are positive signals demand is returning, have that plan ready. Here is a 3-step approach to creating a plan that works for your specific situation. 1 – Analyze the Data While your own hotel reports will show you what segments are traveling to our hotel and your direct competitive set, that may not be forward looki...
Digital Marketing and the Voice Channel: A Symbiotic Symphony
Travel Outlook | February 17, 2021
John Smallwood CEO Travel Outlook Scott Meldrum Founder, Principal Strategist Digitality How to Optimize Digital Marketing Performance via Voice In today’s world, digital marketing efficiency is not only mission-critical, it‘s a business imperative. While hospitality marketers typically look to improve conversion rates from their digital campaigns on their websites and within the booking engine, there are many opportunities to optimize digital marketing performance within the voice channel. In fact, these two communication channels co-exist in ways that are very symbiotic. In this article, we’ll ex...
Lodging Interactive Launches DiningClick – ADA Compliant Catering Menu Services to Replace PDFs
Lodging Interactive | February 8, 2021
PARSIPPANY, NJ - February 8, 2021 - Lodging Interactive, an award-winning digital marketing and social media engagement agency exclusively serving the hospitality industry, today announced the launch of DiningClick an online menu management and publishing system for hotels and restaurants. DiningClick was developed to assist hotels and restaurants with their efforts to remain compliant with the various global website requirements for serving the visually impaired. “As the hospitality industry continues to invest heavily to ensure hotel and restaurant websites are fully ADA and EAA/EN 301549 compliant for the visually impaired, most ope...
Enchantment Group Selects GCommerce as New Digital Media Partner
GCommerce | February 4, 2021
Park City, Utah – February 4, 2021 – Enchantment Resort, The Tides Inn and Mii amo have partnered with GCommerce for digital marketing services. The three properties add to the growing list of luxury resorts with which GCommerce has been engaged to enhance digital marketing strategies and generate direct bookings. “We believe GCommerce will be a valuable partner in helping us to achieve our communications goals, stated Danielle Granillo, Executive Director of Marketing & Communications Enchantment Group. We look forward to working with them to convey to a broader audience the stories, experiences and special qualities that make...
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