digital marketing
2020 Global Travel Marketing Trends Unveiled in New Sojern Report
Sojern | January 23, 2020
More than 1,100 travel marketers surveyed in 26 countries talk 2020 travel trends SAN FRANCISCO – 23 January 2020 – Sojern, a leading provider of digital marketing solutions for travel, today published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the 2020 report highlights the impact of emerging trends and technologies on th...
Milestone Inc’s Head of Hospitality Recognized as Top 25 Extraordinary Minds in Hospitality for 2019
Milestone Inc. | January 21, 2020
Milestone Inc. announced today that its Head of Hospitality, Tammie Carlisle, is named as one of the Top 25 Extraordinary Minds in Hospitality for 2019 by HSMAI, the hospitality industry's premier organization. Tammie Carlisle heads the hospitality division at Milestone and is responsible for digital marketing engagement with major customers and hotel groups. She is a widely regarded digital marketing expert and is a regular speaker on digital trends at various hospitality conferences such as HSMAI, CHLA, AAHOA, and is also on the HSMAI's Marketing Advisory Board. "We're thrilled that she is getting recognition from HSMAI for her contribut...
Milestone Wins Big at Adrian Awards With Two Golds and Three Silvers
Milestone Inc. | January 16, 2020
Santa Clara, CA (January 16, 2020) – Milestone announced today it won a total of 8 prestigious Adrian awards including two highly coveted gold awards, three silvers, and three bronzes. The Hospitality Sales & Marketing Association International (HSMAI) honored Milestone Inc. for innovation in digital marketing and for its digital marketing platforms that drove significant ROI for its customers. The awards were granted for the projects done for several hospitality customers including Marriott Digital Services, Omni Hotels and Resorts, The Evelyn Hotel, a Triumph Hotels property located in New York City, and a Mexico luxury hotel group. ...
Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference
Fuel | January 15, 2020
Award-winning hotel software and digital marketing solutions available for demonstration at HSMAI’s annual hospitality marketing summit New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy Conference. Taking place January 22 at the New York Marriot Marquis, HSMAI’s Marketing Strategy Conference is highly anticipated each year as the most comprehensive digital marketing event for the hotel industry. With a powerful e...
Sojern’s Digital Marketing Platform Built to Reduce Reliance on OTAs for Hotels of All Sizes, Now Available as a Subscription
Sojern | January 9, 2020
Serving 10,000 Customers in 140 Countries, Sojern Offers Hotels Real-Time Access to Travel Data and Holistic Digital Media Solutions SAN FRANCISCO – January 9, 2020 – Sojern, a leading provider of digital marketing solutions serving 10,000 customers in more than 140 countries, today announced that it will offer its digital marketing solutions for independent hotel and chain properties as a subscription. A commission version of the same solution has been popular with Sojern hotel customers for some time. With this new package, the same enterprise-grade technology developed to power marketing campaigns for the world’s biggest trav...
Bing Hotel Ads Are Here: How to Incorporate Them Into Your Digital Strategy
NextGuest Digital | December 19, 2019
After running their Hotel Ads offering in beta last year, Bing has begun rolling them out as a general release to enable hotels to showcase their properties on Bing.com across devices. Hotel Ads is a new hotel search experience designed to showcase real-time room rates to potential customers on the Bing search results pages and within Bing Maps. Hotel Ads complement existing digital marketing initiatives, allowing hotels to reach travelers who are looking to book now. Features Bing Hotel Ads charge on a cost-per-click basis, similar to other metasearch channels like Google Hotel Ads and TripAdvisor. Bids can be set at a percentage of room p...
10 Resolutions Every Marketer Should Make for 2020
Michael Del Gigante | December 17, 2019
By Michael Del Gigante It’s time to make some work-related New Year’s resolutions. For most marketers, that’s no easy task. There are now so many different channels and tactics in the mix that having to choose just a few areas to focus (or refocus) on can feel overwhelming. So, where should you start? Which approaches should you consider embracing to make your marketing efforts more efficient and effective in the year ahead? To help, we’ve pulled together this list of 10 resolutions that every marketer should consider making in 2020 to have a more productive and prosperous year: 1. I will remember that social networks a...
Today’s Metasearch: Why It Should Be in Every Hotel’s Marketing Mix
NextGuest Digital | December 12, 2019
Hoteliers are always looking for ways to improve their digital strategies and turn every dollar into an even greater revenue-driving initiative. Every hotelier’s marketing mix should include metasearch — especially considering all of the new and exciting updates coming to existing metasearch platforms and search engines. Google and TripAdvisor are rolling out new optimization and targeting options that will allow advertisers to reach relevant audiences and maximize spend. Also, Bing is introducing Bing Hotel Ads, and NextGuest is one of the first agencies to offer connectivity and presence on this important search engine. Download the ...
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