digital marketing
The Rise of Data Regulation & The Impact on Hotel Marketing
GCommerce | February 19, 2020
Lisa McCreary | GCommerce Solutions | Director of Marketing The rise of digital advertising grew from an era of limited tracking capabilities to an era of almost unlimited access to tracking user data across the web. This advancement in tracking has provided amazing opportunities to enhance campaign targeting options, narrowing targets based on user behavior and tying that tracking back to direct online booked revenue. This wild west atmosphere of digital tracking reached an apex that finally had governments and citizens around the world taking notice and growing concerned. Concepts around privacy and data took hold with the general public...
Enhance Your Social Media Strategy With This One Tip
Pipeline Social Media | February 17, 2020
By Maiya Wall / Pipeline Social Media We have been devouring all of the New Year’s themed blogs that predict what trends and practices will be the new to-do in the world of social media. We’ve been taking it all in and deciding what new practices and perspectives will help us serve our clients best. If we can throw our ring into the hat, we have one suggestion for something hotels can do to boost engagement—post more. It doesn’t sound revolutionary, but let us explain. We have onboarded hundreds of clients and the one thing that they have in common 99% of the time is this—they were not posting enough. Our critiques are often n...
Cendyn Appoints New Leadership for Project Management and Digital Marketing
Cendyn | February 17, 2020
February 17, 2020 – Boca Raton, FL – Cendyn, the leading innovator in CRM, sales and revenue strategy for the hospitality industry, announced today the appointment of Chandrah Raleigh as Vice President of Project Management and Tina Markowitz as Vice President, Digital Media & Analytics. Chandrah Raleigh, who has over 16 years’ experience in IT project management, will be responsible for leading Cendyn’s cross-functional project teams, accelerating excellence in key areas like speeding time to market, streamlining cross-organizational processes and providing clear visibility for all client stakeholders. Raleigh was most recentl...
Fuel’s Stuart Butler Selected to Host Session on Google’s Impact on Hospitality at the Navigate Hospitality Leaders Conference
Fuel | January 29, 2020
Fuel COO to share insight on how data giant Google is changing the hospitality landscape worldwide by altering the booking journey Myrtle Beach, SC - January 29, 2020 – Fuel, the premier provider of hotel marketing software and digital agency services for the hospitality sector, has announced that Stuart Butler, the company’s COO, will present an expert session at the Navigate Hospitality Leaders Conference, taking place March 2-4 at the La Cantera Resort & Spa in San Antonio, Texas. Fuel is a corporate sponsor of the three-day industry event, which connects marketers, reservation sales leaders, revenue management professionals, an...
2020 Global Travel Marketing Trends Unveiled in New Sojern Report
Sojern | January 23, 2020
More than 1,100 travel marketers surveyed in 26 countries talk 2020 travel trends SAN FRANCISCO – 23 January 2020 – Sojern, a leading provider of digital marketing solutions for travel, today published the second edition of its report, The Future of Travel Advertising: 2020 State of the Industry Report. The research, which was fielded and hosted by Dynata, surveyed more than 1,100 global travel marketers across 26 countries who shared key challenges marketers face, how they overcame them, and their strategies for the coming year. In its second edition, the 2020 report highlights the impact of emerging trends and technologies on th...
Milestone Inc’s Head of Hospitality Recognized as Top 25 Extraordinary Minds in Hospitality for 2019
Milestone Inc. | January 21, 2020
Milestone Inc. announced today that its Head of Hospitality, Tammie Carlisle, is named as one of the Top 25 Extraordinary Minds in Hospitality for 2019 by HSMAI, the hospitality industry's premier organization. Tammie Carlisle heads the hospitality division at Milestone and is responsible for digital marketing engagement with major customers and hotel groups. She is a widely regarded digital marketing expert and is a regular speaker on digital trends at various hospitality conferences such as HSMAI, CHLA, AAHOA, and is also on the HSMAI's Marketing Advisory Board. "We're thrilled that she is getting recognition from HSMAI for her contribut...
Milestone Wins Big at Adrian Awards With Two Golds and Three Silvers
Milestone Inc. | January 16, 2020
Santa Clara, CA (January 16, 2020) – Milestone announced today it won a total of 8 prestigious Adrian awards including two highly coveted gold awards, three silvers, and three bronzes. The Hospitality Sales & Marketing Association International (HSMAI) honored Milestone Inc. for innovation in digital marketing and for its digital marketing platforms that drove significant ROI for its customers. The awards were granted for the projects done for several hospitality customers including Marriott Digital Services, Omni Hotels and Resorts, The Evelyn Hotel, a Triumph Hotels property located in New York City, and a Mexico luxury hotel group. ...
Fuel Promotes Hotel Digital Marketing Innovation as Sponsor of 2020 HSMAI Marketing Strategy Conference
Fuel | January 15, 2020
Award-winning hotel software and digital marketing solutions available for demonstration at HSMAI’s annual hospitality marketing summit New York, NY – January 15, 2020 – Fuel, the premier software provider and digital agency for the hotel industry, announces its participation as a Bronze sponsor in the annual Hospitality Sales & Marketing Association International (HSMAI) 2020 Marketing Strategy Conference. Taking place January 22 at the New York Marriot Marquis, HSMAI’s Marketing Strategy Conference is highly anticipated each year as the most comprehensive digital marketing event for the hotel industry. With a powerful e...
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