digital marketing
Deck the Halls and Spread the Cheer: Hoteliers, Your Christmas Tree Could Win $1,500 for Charity
Lodging Interactive | November 27, 2023
The holiday season is a time for giving, and this year, the Lodging Interactive and CoMMingle team is making it even more rewarding for hoteliers. They're hosting their 2nd Annual Hotel Christmas Tree Contest, where your hotel can win $1,500 for local charities! The holiday season is a time for giving, and this year, the Lodging Interactive and CoMMingle team is making it even more rewarding for hoteliers. They're hosting their 2nd Annual Hotel Christmas Tree Contest, where your hotel can win $1,500 for local charities! Show Us Your Festive Flair Follow the steps below and unveil your hotel's Christmas tree – the more creative, the bette...
Cendyn Takes Home Two Top Awards at the World Travel Tech Awards 2023
Cendyn | October 16, 2023
Cendyn named the World’s Best Data Driven Marketing Agency & World’s Best Hotel CRM Solutions Provider for 2023 16 October 2023 – London, United Kingdom – Cendyn, continuing its position as a catalyst for digital transformation in the hospitality industry, has been awarded two top prizes at the 3rd Annual World Travel Tech Awards 2023: World’s Best Data Driven Marketing Agency and World’s Best Hotel CRM Solutions Provider. The awards were officially presented at the World Travel Tech Awards Gala Ceremony 2023, which took place on October 15, 2023 at Atlantis The Royal, Dubai. “We are honored to be recognized again by the ...
Lodging Interactive Launches Affordable Data-Driven Hotel Websites: Empowering Every Hotelier
Lodging Interactive | October 16, 2023
A new, modern, and fully responsive hotel website starts at just $2,500 for website development and a monthly fee of just $399. PARSIPPANY, NJ - Lodging Interactive, an award-winning digital marketing, reputation management, and social media engagement agency exclusively serving the hospitality industry since 2001, is excited to announce the launch of its affordable subscription-based website design and marketing services platform. “Today, hotel websites continue to be dynamic and have become interactive platforms shaping guests' first impressions and driving bookings,” said DJ Vallauri, Founder & CEO of Lodging Interactive. �...
Cendyn Elevates Their Hotel Digital Marketing Offering With Seamless Integration of Google Performance Max for Travel Goals
Cendyn | September 25, 2023
Paris, France – September 25, 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the game-changing integration of its digital ads management platform with Google Performance Max for Travel Goals. This integration marks a pivotal moment for its customers, promising to reshape how they connect with their audiences and drive conversions across their digital channels. As a longstanding Google Premier Partner, Cendyn has established itself as the first to offer this innovative integration for the industry. By empowering hoteliers to easily enhance their visibility across all Google adv...
Hotel Marketing KPIs Must Change to Achieve Commercial Strategy
Stephanie Sparks Smith | September 5, 2023
By Stephanie Smith If you are measuring your marketing success today the same way you did last year, you are not providing the value that your external stakeholders and ownership expect and that your internal business partners, like sales and revenue strategy, deserve. It is not enough anymore to measure how many guest rooms are booked per dollar spent on your paid marketing. Instead, focus your attention on two specific areas: Are my marketing plays moving the needle relative to the competition in the channels of business that are actually booking right now? Are the dollars invested really changing the overall revenue picture of t...
Top 9 Strategies on How to Use TikTok in Your Hotel
Agustina Lagos | September 1, 2023
By Agustina Lagos When people hear about TikTok, the first thing that comes to mind is teenagers dancing to the newest trending choreography. This type of content is loved and hated in equal parts (don't ask me which side I'm on).But the truth is that TikTok is growing at lightning speed and has become the most popular social platform. Even more than Instagram. Do you want to learn how to start implementing TikTok in the marketing strategy of your hotel? Keep reading and I'll tell you how to get the most out of this exciting social network. What is TikTok and why use it in hospitality? First, let's leave behind the idea that social ...
Metasearch Pricing Models Explained
GCommerce | August 30, 2023
In today’s metasearch landscape there’s a wide variety of pricing options available, and no shortage of opinions on which is “best”. Here at GCom, we’re all about catering marketing strategies to each property’s needs. And we believe that certain metasearch pricing models work best for certain hotels. From small, 15-room BnB’s, to 300-room luxury city center’s, learn which model works best for your unique situation. As metasearch continues to expand into one of your most important channels for direct revenue, it’s important to understand your choices in terms of pricing models. At Metadesk, we talk to hoteliers every ...
Cendyn Reinforces Commitment to Driving Profitable Revenue Through WIHP Acquisition
Cendyn | August 30, 2023
Global technology and services leader for the hospitality industry, Cendyn, continues its legacy of innovation with strategic acquisition of WIHP, a trailblazer in hotel metasearch services and technology Paris, France – August 30, 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, proudly announces the strategic acquisition of WIHP, an industry leader in hotel digital marketing services and technology. The acquisition signifies a key milestone in Cendyn's quest to facilitate profitable revenue growth for the hospitality industry through continued investment in driving direct bookings. For close to 30 ...
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