digital marketing
Upgrade to a New Affordable ADA Compliant Website, on “Pay-As-You-Go” Model With No Capital Expense
Lodging Interactive and Commingle:Engage | September 21, 2020
PARSIPPANY, NJ – September 9, 2020 - Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, is making it easy for hotels to upgrade their digital marketing presence through its HotelSiteXPRESS service. HotelSiteXPRESS provides an affordable way for hotels to upgrade their online presence with a new, fully responsive website and online marketing services on a subscription-based model with no capital outlay. “We believe hotels must make it a priority to upgrade their websites during the current slow-down in occupancies,...
Top 5 Things You Need to Know Now in Hotel Digital Marketing: September Edition
Margaret Mastrogiacomo | September 16, 2020
By Margaret Mastrogiacomo As the holiday season swiftly approaches, it’s important to keep a pulse on the evolving digital landscape to keep your digital strategy ahead of the curve. This month, Microsoft Ads expands LinkedIn targeting availability, Connected TV advertising continues to grow, and mixing realism with illustration is a design trend that arrives just in time for the holidays. From Search to Social Media and Design, here are the top 5 things you need to know now in hotel digital marketing. 1. Search: Microsoft Advertising expands LinkedIn profile targeting to more countries. Microsoft first opened LinkedIn Profile data ...
Technology Finance Veteran Aman Kothari Joins Sojern as Chief Financial Officer
Sojern | September 14, 2020
Kothari Lends Decades of Financial Leadership to Sojern’s Future Prospects SAN FRANCISCO — September 14, 2020 — Sojern, a leading provider of digital marketing solutions for travel, today announced that technology finance veteran Aman Kothari has joined the company as Chief Financial Officer (CFO). In his new role, Kothari will oversee all aspects of finance, including financial planning and analysis, accounting, tax, and treasury. Bringing nearly three decades of finance experience to the role, he will be tasked with helping the company execute on its mission to become the number one direct demand generator for hotels, attraction...
How to Use Facebook to Improve Your Hotel’s Digital Marketing
Cendyn | September 9, 2020
How to use Facebook Custom Events and Conversions Perhaps more than ever, social media is a valuable pathway for hotels to connect directly with travelers. It’s one of the channels where hotels can nurture relationships with past guests and surface new audiences that may be eager to escape the “work from home” reality faced by many. Social media can also be a place to waste a lot of money! Effective digital marketing has always been about results: capturing the most bookings at the best possible rates at the lowest cost. This imperative has been put into sharper focus due to the budget restraints triggered by the global pandemic. Th...
Uniquely Yours: Personalized Offers for Your Guests
Vizergy | September 9, 2020
Often times we see specials and packages continually repeated while searching for a hotel. If you’re getting tired of seeing the same promotions, so are your potential guests. So get creative with your offers and generate far more interest in your hotel – from both new and returning guests. Here are some ideas how you can do this: Be “Something Different” What can your hotel offer that others can’t? Work creatively with local businesses for the win-win, showcase amenities unique to your property, and offer the little extras that just may make the difference. All of these are sure to pique the interest of potential guests. ...
Lodging Interactive Launches All-Inclusive Subscription Based Digital Marketing Services for Hotels
Lodging Interactive and Commingle:Engage | August 24, 2020
Lodging Interactive, a full-service digital marketing, social media engagement, and reputation management agency exclusively serving the hospitality industry, today announced the launch of its all-inclusive subscription-based digital marketing services for hotels. HotelSiteXPRESS provides fast, affordable website development and digital marketing services enabling any size property to effectively compete within their marketplace. “As the hospitality industry continues to move towards financial recovery, HotelSiteXPRESS has the ability to accelerate the recovery process for hotels by launching new, modern websites, supported by compre...
Las Terrazas Resort Selects GCommerce for Custom Website Design and Development
GCommerce | August 20, 2020
Park City, Utah, August 20th, 2020 - GCommerce, a hospitality digital marketing agency, has partnered with Las Terrazas Resort & Residences to design and develop a custom website for the resort. The property is located on the sandy beaches of Belize’s largest island, Ambergris Caye. The newly improved resort website features the resort’s one-of-a-kind dining and spa experiences as well as activities on the resort and across the island. The goal was to build a website design that captured the resort’s prestigious standing on the island by creating a clean, elegant design. Emphasizing the privacy and seclusion and the many activiti...
Five-Star Laguna Beach Property Finds Success With Digital Marketing During COVID-19
GCommerce | August 18, 2020
Park City, UT, August 18, 2020- Five-Star Laguna Beach property, Surf & Sand Resort, partnered with GCommerce to run digital marketing efforts during COVID-19 to maintain brand awareness in key markets in order to secure market share upon reopenings. The resort placed all efforts on digital channels, with an emphasis on targeting in-state markets. GCommerce leveraged messaging that focused on leisure getaways and escapes, which was relevant while travelers were confined to their homes. The top-performing ad focused on the property being a family-friendly destination and the perfect opportunity to escape city life. Marketing budgets wer...
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