daniel craig
Why Google Ratings Might Just Be Your Hotel’s Most Important Quality Metric
Daniel E. Craig | June 27, 2019
By Daniel E. Craig, Founder, Reknown Move over, TripAdvisor — there’s a new sheriff in town. Over the past couple of years, Google has revamped its review product, increased review volume exponentially, and made Google ratings more prominent in search, maps and hotel listings. As a result, Google ratings may have emerged as the most important measure of quality for hotels. Here’s why. In Search, Google Reigns Supreme Google’s role as chief gatekeeper to online travel planning difficult to dispute, but does it hold a monopoly on search? While company officials bristle at the suggestion, others aren’t so convinced. “Goo...
So You Want to Host a Webinar
Daniel E. Craig | June 25, 2019
By Daniel Craig I love giving webinars. Attendees can’t see me, so I can wear pajamas and drink wine. I can’t see them, so I don’t know when they’re rolling their eyes or falling asleep. And if anyone asks a hard question, I can just mute them. Try doing that at a conference. But seriously. Done well, webinars are a cost-effective way for companies to reach a large, global audience and drive sales leads without having to travel or pay conference fees. This may explain why it seems like everyone is doing webinars these days. Problem is, today’s corporate webinars are often poorly organized, sparsely attended, rife with tech ...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the year...
Content Marketing Tips for Travel Tech
Daniel E. Craig | June 3, 2019
By Daniel Craig To drive sales, tech companies need to reach decision-makers. As traditional methods like advertising, prospecting and social media increase in cost and decrease in effectiveness, more companies are turning to content marketing. The trend is particularly evident in the hotel and travel technology space, where news sites and email boxes today are stuffed with brand content. The problem is that a lot of this content is thinly disguised promo material full of hype, dubious claims and clickbait. It's not nearly as effective as it could be. Having produced hundreds of articles, guides, webinars and presentations over the y...
As the Big Players in Travel Diversify, Hotels Pursue New Strategies
Daniel Edward Craig | May 13, 2016
By Daniel E. Craig Way back in the swinging sixties of the internet age (about five years ago), the roles of the major players in the travel industry were quite simple. Google was for search, TripAdvisor was for reviews, and Expedia and Priceline were for shopping for hotel rooms. Today, as these companies look for new ways to satisfy shareholders' insatiable appetite for growth, they are increasingly delving into each other's territories, and traditional roles are changing. The question is, will travelers follow? And how can hotels adapt to the new playing field? It's not always easy to determine where the big players are h...
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