d k shifflet associates
Fall 2016 Leisure Travel Expected to Soften
DKS&A | September 14, 2016
McLean, VA, September 14, 2016 – Leisure travelers of all generations, but particularly the younger generations, plan to travel less this fall than they did last year according to a national survey by D.K. Shifflet & Associates. Millennials, who showed the largest increase in 2015, show the largest decrease in 2016. Even the ever steady Boomers show a slight decrease in their intent to travel this fall. "This fall is set to be least traveled of the past several years" notes Cheryl Schutz, Vice President at D.K. Shifflet & Associates. "Even those who are planning to travel this fall will be taking shorter trips. Only Millen...
Boomers Largest Travel Group for Summer 2016
DKS&A | June 1, 2016
McLean, VA, June 01, 2016 – Three out of five U.S. residents plan to take at least one leisure trip this summer and 35% of those will be Boomers, states Cheryl Schutz, Vice President of Client Intelligence at DKSA. "Although Millennials and GenX will account for over half of summer travel, they are planning shorter trips than Boomers or Traditionalists, thus will likely spend less per trip." Although Boomers and Traditionalists will take the longest vacations, each at over one week, this is still shorter than they planned in 2015. Led by Millennials, about 20% of travelers of all generations say they plan to spend more than they p...
Positive Outlook for Summer 2015 Leisure Travel As Older Generations Lead the Charge
D.K. Shifflet & Associates Ltd. | May 14, 2015
McLean, VA, May 14, 2015 – All generations plan to travel and spend more on leisure travel this summer with Boomers and Traditionalists leading the charge according to a national survey by D.K. Shifflet & Associates. Boomers intend to increase leisure days traveled and spending at about the same rate (8%) while Traditionalists registered a 9% increase in leisure travel days and an over 10% increase in leisure travel spending. "Perhaps Traditionalists intend to make the most of their final years", speculates Chris Klauda, Vice President at D.K. Shifflet & Associates. Millenial and Gen X leisure travel intentions are also positi...
Positive Outlook for Spring Leisure Travel Driven by Older Generations (and a challenging winter)
D. K. Shifflet & Associates | March 9, 2015
McLean, VA, March 9, 2015 – Boomers and Traditionalists are breaking out this spring as these older travelers drive the overall increase in springtime leisure travel compared to last year. Younger travelers maintain the same leisure trips as before, with Gen X and Millennial travel remaining relatively unchanged according to a national survey by D.K. Shifflet & Associates. Boomer leisure travel has increased for the past two springs. Several things factor into this boom in travel among Boomers: an improving economy, pent up demand due to a difficult winter weather-wise, and life stage changes as more Boomers approach retirement an...
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