d k shifflet and associates
From Millennials to GI/Silent – All Generations Use Airbnb and VRBO
October 27, 2015
McLean, VA, October 27, 2015 – Ten percent of all overnight leisure travelers have booked a short term rental in the past 12 months according to a national study by D.K. Shifflet and Associates. Although Millennials took the lead, travelers of all generations booked these types of accommodations and most are considering or planning to book a similar property within the next 12 months. The most popular type of property was an entire residence where the owner was not present (67%), while 15% chose a room in an owner occupied property. "Price is the overwhelming driver for selecting a short term rental," notes Cheryl Schutz, Vice Pre...
LGBT Leisure Travelers Identified as High Value Tourism Opportunity
DKSA's TRAVEL PERFORMANCE/MonitorSM | July 8, 2015
McLean, VA, July 9, 2015 - LGBT travelers not only take more leisure trips, but they spend more money than their non-LGBT counterparts, according to a national study by D.K. Shifflet and Associates. Despite smaller travel party sizes and comparable incomes, the study found that LGBT leisure travelers spend about 15% more per person per day than non-LGBT travelers. Furthermore, almost half of LGBT leisure travelers stay in luxury accommodations compared to one-third of non-LGBT travelers. "The fact that this group is more frequent, higher spending travelers while not having larger incomes is an indication of the priority this group puts ...
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