customer satisfaction

CustomerCount® Teams With Noble System

CustomerCount® | June 10, 2019

Noble Agent Gamification Solution Integrated Into CustomerCount’s Enterprise Feedback System INDIANAPOLIS, IN (June 7, 2019) –CustomerCount®, has teamed with Noble Systems, the global leader in omnichannel contact center technologies, to launch yet another enhancement to CustomerCount’s enterprise customer feedback system. The new addition to CustomerCount’s capabilities is the integration of Noble Gamification software. Noble Gamification solutions increase productivity, reduce employee turnover, and improve customer satisfaction. Noble Systems provides innovative solutions for Contact Center, Workforce Engagement, a...

Building Better Customer Satisfaction in a World of Technology

Chris K. Anderson | February 28, 2019

by Elizabeth Martyn and Christopher Anderson As the hospitality and service industry makes greater use of computer applications and virtual technology, personal contact with employees becomes increasingly important for customer satisfaction. In a recent report from the Cornell Center for Hospitality Research (CHR), we explore how those customer contact employees can be trained in the "how" of service, especially when employees are involved in service recovery. We are specifically looking at training in the key skills of employee engagement, communication, and attitude, because they have a strong effect on customers' evaluation of servic...

Tambourine’s Friday Freebie: Stop Hidden Costs From Driving Customers Away

Tambourine | July 20, 2018

Welcome to the Friday Freebie! Each week, we share one impactful hotel marketing tactic that you can implement immediately to drive more conversions and more revenue. This week's Freebie: Don't wait until guests press 'Book Now' in your booking engine to announce new charges. Present all costs, including resort fees, as soon as possible. Nothing kills a customer's trust and transaction faster than hidden costs. By now, we all know that travelers are looking for a seamless purchase, as well as full transparency in their transactions. They want to know that by the time they pull out their credit card, they're certain how much their room w...

You Might Go Faster Alone, but You Go Further With Company

Georges Panayotis | June 26, 2018

by Georges Panayotis In reality, what are Google, Amazon, Facebook, Apple or AirBnb? Technology companies? No! They represent new ideas and a bold vision of entrepreneurship! But also and especially a reflection, a strategy, research and development centered on the customer experience. These companies have based their dazzling success on taking into account customer needs and experience design upstream, during and after. By responding quickly, efficiently and smoothly to the customers' needs, or even by anticipating them thanks to a pointed knowledge of their needs and relevant and efficient use of their data. The former model of pa...

What Prix Fixe Menus Can Teach You About the Psychology of Choice

Larry Mogelonsky | June 20, 2018

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Choice is a tricky thing. Confronted with too much of it and you are stymied by indecision. Yet faced by too little and you feel shortchanged or indifferent to the whole buying process. It's all about finding that happy medium, and to help you decipher this golden mean there's better place to start than by examining how prix fixe menus subtly work to build revenue and customer satisfaction. The best prix fixe menus not only feature a restaurant's signature dishes as selected and perfected by your chefs, but they also offer a few options within broader course grouping. For instance, ...

Reinvigorate Your Guest Satisfaction Surveys

Larry Mogelonsky | October 11, 2017

By Larry Mogelonsky, MBA, P. Eng. (www.hotelmogel.com) Does any hotel still offer customer satisfaction surveys? Do you, as a hotelier, rely upon comment cards as a quality control for your operations? A decade ago, the answer would undoubtedly be yes, but now it isn't so black-and-white. Let's reflect on what's happened, specifically related to the advent of internet-born travel websites. With the success of online review sites, including the behemoth that is TripAdvisor, it's all too easy to surmise that their growth was primarily because of how they aggregated hotels and cross-linked to OTA booking engines. However, we must also stom...

PolyU Study Finds Online Customer Reviews Key to Understanding Customer Satisfaction

PolyU's School of Hotel and Tourism Management | October 14, 2014

14 October 2014 - Online customer reviews can provide crucial aid to hotel managers in understanding the drivers of customer satisfaction, argue Professor Rob Law of the School of Hotel and Tourism Management (SHTM) at The Hong Kong Polytechnic University and co-authors. In an article published recently, the researchers examine the content of online hotel reviews, identify the hotel features to which customers attach most importance, and highlight those features with which customers are most and least satisfied. The analysis, suggest the researchers, reveals a number of areas that hotel managers may wish to consider in the drive to "imp...