customer intelligence

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customer intelligence

Local Measure Announces New App on the Salesforce AppExchange, the World’s Leading Enterprise Apps Marketplace

Salesforce AppExchange | May 18, 2018

Customers of Local Measure Can Benefit From Location-Based Context, Providing Social Insights, Feedback and Wi-Fi Data Sydney and New York – May 18, 2018 - Local Measure, a leading location-based intelligence platform for hospitality, tourism and retail, announced its new app on the Salesforce AppExchange. The Local Measure integration allows businesses to connect in-venue experiences with their digital customer record, creating potential for richer, personalized customer experiences. The integration also provides real time location context, allowing for a fuller view of the customer and their activity and interaction with your bu...

Positive Social Media Interaction with Guests During Their Stay Produces Increases in Revenue and Loyalty, According to Research from Local Measure

Local Measure | October 26, 2017

Unveiled at Cornell's Hospitality Research Summit, Analysis of Millions of Posts Shows the Potential for Thousands of Dollars in Revenue Increases, and Bumps in Brand Advocacy and Loyalty Sydney and New York – October 26, 2017 - Local Measure, the leading location-based social intelligence platform for hospitality and tourism, released data from an analysis covering social media posts by 8 million guests at hotel properties belonging to 100 of the world's largest hotel groups over a 30-month period. According to the data, guests who are engaged by a hotel on social media during their stay on property, post 2.5 times more than othe...

In an Era of Luxury “Oversaturation,” the New Luxury for Hotels is Personal, Experiential, and Increasingly, Social, Says Local Measure Study

Local Measure | June 8, 2017

Incorporating the Latest Consumer Research, More than a Dozen International Hotel Trendsetters Weigh in on the Contours of Luxury in New eBook New York – 8 June 2017: Local Measure, the leading location-based social intelligence platform, released a hotel industry eBook on how consumers' perceptions of luxury are shaping the hospitality industry, and what hoteliers need to do to anticipate and meet the new standards. Incorporating comprehensive research from internationally renowned experts, the eBook concludes that in an era of seemingly endless luxury accommodation options, the new luxury is more basic – turning on hotelie...

Luxury Hospitality Innovator Ana Brant Joins Local Measure’s Advisory Board

Local Measure | May 8, 2017

Standing at the Intersection of Luxury, Technology and Customer Experience, Brant Brings Unique Insight to the Fast-Growing Customer Intelligence Provider Sydney and New York - May 8, 2017 –Sydney-headquartered Customer Intelligence Provider Local Measure announced that Ana Brant has joined its Advisory Board, as the company continues its worldwide push to help hotels build loyalty and secure positive reviews while guests are still on property. The Company's geo-location social intelligence product arms front line staff with unique real-time information to help them surprise and delight guests, detect and help resolve guest probl...

The 5 Hotel Experiences Guests are Talking About Most on Social Media

Local Measure | March 29, 2017

Food & Restaurants Create the Most Social Media Buzz, According to Local Measure, Drawing on Guest Posts from Close to 300 Luxury Hotels Sydney and New York - March 29, 2017 – Local Measure, the leading location-based social platform for hotels and the tourism industry, revealed the most posted-about features at hotels, and found that guests are most likely to talk about food and drink; the bar; views from the hotel; the condition of the room itself, and the pool. Here are the top subjects mentioned in social media posts on Facebook, Twitter and Instagram, from guests staying at close to 300 hotels in America, Australia and A...

Social Intelligence Innovator Local Measure Opens Office in Los Angeles

Local Measure | March 8, 2017

Worldwide Growth Continues to Accelerate, as Local Measure Adds Development and Service Team for the West Coast New York – 8 March 2017: Local Measure, the leading location-based social platform for hotels and the tourism industry, has opened an office in Los Angeles and appointed Kristen Hall as Head of Business Development, West. With existing offices in Sydney, Singapore, London, Dubai and Miami, the expansion represents the importance of the American tourism market for this relatively young Australian company. Local Measure recently raised $3.4M USD to help scale its business, and has won numerous accolades including the Phocu...

Location-Based Social Intelligence Company Local Measure Hires Former Cisco Executive Peter Hughes as VP of Strategic Alliances

Local Measure | March 2, 2017

New York –March 2, 2017 - Local Measure, the leading location-based social intelligence platform has hired Peter Hughes as VP Strategic Alliances. Hughes fills a new position in the technology company, and is tasked with managing all channel partners, developing the reseller relationships and building strategic alliances. Local Measure's platform partners include Facebook, Instagram, Sina Weibo, and the Commonwealth Bank of Australia. . Local Measure's CEO and Founder, Jonathan Barouch, said, "Local Measure's platform integrations have developed significantly in the last six months, making this the right time for the company to de...

Just Released: The Guest Experience in Today’s Digital Hotel

Local Measure | February 24, 2017

New York – 24 February 2017: Local Measure, the leading location-based social intelligence platform has released a hotel industry guide to the technologies shaping today's guest experience. The ebook is available as a free download from Increasing competition between hotels and the disintermediation in the industry are major issues forcing hotels to find new ways to re-establish their relationship with guests. Technology provides an array of opportunities for hotels to anticipate guest needs and preferences, and ultimately allow them to recapture a direct relationsh...

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